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The 2012 Academy of International Business (AIB) Southeast Asia Regional Conference is organized by the Hong Kong Institute of Business Studies (HKIBS), Lingnan University, during 6-8 December 2012, in Xiamen, China.

We invite papers for presentation related to the conference theme, Multinationals and Global Consumers: Tension, Potential, and Competition from scholars, business executives, professionals, and public policy makers. Every paper submitted should have a global/international orientation and must be scholarly in content. We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies.

Manuscripts submitted must be complete papers. Accepted papers will be published in the Conference Proceedings.