陳 增 聲
CHAN Tsang-Sing

Associate Vice President
(Academic Quality Assurance) &
Shun Hing Chair Professor of Marketing

Department of Marketing & International Business
Lingnan University

Voice:   (852) 2616-8302
Fax:   (852) 2572-4484
Email:   chants@ln.edu.hk


Education

BBA, MBA Wisconsin; DBA Indiana


Biographical Sketch
 

Professor T. S. Chan is Shun Hing Chair Professor of Marketing and Associate Vice President (Academic Quality Assurance) at Lingnan University. Professor Chan began his higher education career as a teacher and researcher at the Chinese University of Hong Kong (CUHK) in 1975. He left his Senior Lecturer in Marketing and International Business position at CUHK in 1987 and joined Saint Mary's University in Canada, where he served as Professor of Marketing and Director of Graduate Studies and Research. In 1995, he returned to Hong Kong to join Lingnan as Dean of the Faculty of Business.


Professor Chan graduated from the University of Wisconsin at Madison (USA) with a BBA degree in Marketing and the MBA degree in International Business. He was the recipient of the Lingnan Trustees Doctoral Scholarship and Indiana University Graduate Fellowship to pursue doctoral study at Indiana University, Bloomington (USA), where he was awarded the Doctor of Business Administration degree in International Business and Marketing.


As an active researcher, he has published/edited twelve books and over 100 articles and papers in the areas of international marketing channel strategies, cross-cultural consumer behavior, joint venture decisions, and marketing education. He serves on the editorial board of five international journals. He is also Chair of the Southeast Asia Chapter of the Academy of International Business. He consults widely for corporations and government agencies in Hong Kong and abroad, his areas of consulting include strategic marketing planning, effective selling, leadership and human relations, and intercultural communication.


Professor Chan is actively involved with several quality assurance bodies in Hong Kong. He is Chairman of The Federation for Continuing Education in Tertiary Institutions, immediate past Chairman of the Joint Quality Review Committee (JQRC), and an auditor for the Quality Assurance Council (QAC) of the University Grants Committee. He is a member of the Manpower Development Committee of the Hong Kong Special Administrative Region Government. In addition, he has served in various leadership capacities for boards and committees with public and professional organizations, including the Hong Kong Canada Business Association (Canada), Hong Kong Institute of Certified Public Accountants, Hong Kong Institute of Marketing, Rotary International, Scout Association of Hong Kong, and Vocational Training Council.



陳增聲教授現為嶺南大學協理副校長 (學術素質保証) 及信興市場學講座教授。陳教授於一九七五年在香港中文大學開始教學及研究工作。一九八七年,陳教授辭去香港中文大學市場及國際商業學系高級講師職位,到加拿大聖瑪利大學出任市場學教授,並於一九八八至九三年間兼任研究生課程及學術研究總監。一九九五年,陳教授返回香港擔任嶺南學院市場學講座教授兼商學院院長

陳教授畢業於美國威斯康辛(麥迪森)大學,獲市場學學士及國際企業工商管理碩士,並取得嶺南信託基金獎學金及印第安那大學獎學金,前赴美國印第安那大學進修博士課程,獲頒國際企業及市場學工商管理博士學位。

一直以來,陳教授積極參與商學的研究工作,先後出版學術專著或編著十二本,並刊登於國際學術期刊的論文超過一百篇,覆蓋多個研究範圍,包括國際市場策略、跨文化消費行為、聯營企業決策及市場學教育;並獲邀請出任五份國際學術期刊編輯委員會成員。陳教授現為國際商學會東南亞區主席。陳教授曾為多個本地及海外企業及政府機構提供顧問服務,服務範圍包括策略性市場規劃、有效行銷策略、領袖和人際關係、及跨文化傳訊。

 

陳教授亦積極參與本地多個素質保證機構的評審工作。陳教授現為香港高等院校持續教育聯盟主席、聯校素質檢討委員會委員及上屆主席及香港教資會之質素保證局評審員。陳教授亦為香港特別行政區政府人力發展委員會委員。 此外,陳教授也參與過多個專業及服務團體的服務和工作,包括港加商會(加拿大) 、香港會計師公會、香港市務學會、國際扶輪社、香港童軍總會、及職業訓練局。



Teaching

Supervisor of MPhil Students
BUS205  Marketing Management

Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk