Lingnan University - Department of Marketing and International Business

Department Leaflet

Marketing Forum 2012

Clips of CEO Talks

Our Minor Programmes and Supporting Specialisation

Minor in Marketing (Launched in 2002-03)

Minor in Media Culture and Marketing (Launched in 2003-04)

Minor in China Business Studies (Launched in 2004-05)

Minor in Financial Services Marketing (Launched in 2008-09)

Courses offered in 2011-12

Please click the course code/title for the syllabi of courses

Course Code	Course Title	First Term	Second Term	Pre-requisite
BUS105	Microeconomics for Business			_
BUS108	Global Business Environment			_
BUS205	Marketing Management			_
MKT201	Buyer Behaviour			BUS205 - Marketing Management
MKT203	Marketing Research			BUS205 - Marketing Management
MKT211	Business to Business Marketing		1	BUS205 - Marketing Management
MKT213 (GEB213)	Entrepreneurship This is a General Education (Category B) and non-Business Free Elective course	1		_
MKT214	Marketing for Financial Services [This is a new Business Elective / Free Elective course]		1	_
MKT221	Marketing in the Chinese Mainland (Stream Elective)			_
MKT231	Advertising and Integrated Marketing Communications (Stream Elective)			_
MKT241	International Business Management (Stream Elective)		1	BUS108 - Global Business Environment
MKT255 (GEC355)	Innovation in Practice This is a General Education (Category C) and non-Business Free Elective course		1	_
MKT311	Selling and Sales Management (Stream Elective)			BUS205 - Marketing Management
MKT312	Strategic Brand Management (Stream Elective)	098		BUS205 - Marketing Management
MKT321	International Marketing Management	1		BUS205 - Marketing Management
MKT351	Retailing and Distribution Management (Stream Elective)	a1		BUS205 - Marketing Management
MKT353	Services Marketing		1	BUS205 - Marketing Management
MKT355	Marketing Strategies (Stream Elective)	a1		BUS205 - Marketing Management

* All courses carry 3 credits.
* Students must meet the prerequisite for the course before taking the course concerned.

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Clips of CEO Talks

CEO Talk by Mr. Danny MOK, Chief Executive Officer of Grey Group of Hong Kong and Shanghai on 25 February 2011

Part A: 10 Characteristics of an advertising man

Part B: Ways to create good advertisement

For full version, please click HERE.

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CEO Talk by Mr. Weber LO, Chief Executive Officer & Country Business Manager, Citibank Global Consumer Group, Citibank on 30 March 2010

What you need to be a CEO? (for Lingnan students and staff only)

Why study Marketing & Why Marketing is an important discipline? by Dr. Esther LI (Associate Professor of Department of Marketing and International Business, Lingnan University)

Student Sharing by Mr. Wong Wai, Miss Lam Ka Ni, Miss Wong Yin Na and Miss Lee Chee Ching (Non-BBA Students, Lingnan University)

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Revised on 07 February, 2012

Tel: +852 2616 8240

Fax: +852 2467 3049