Lingnan University - Department of Marketing and International Business

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List of Courses to be offered in 2010-2011

Attention Students!
As agreed in the Department Board Meeting held on 15 January 2008, all Marketing Instructors will implement the attendance policy that requires students to attend at least 75% of all class meetings held for each course offered by this Department in which they are enrolled.

The relevant rules of University's class attendance is available on : http://www.ln.edu.hk/mkt/RulesofClassAttendance07-08.pdf

Our Minor Programmes and Supporting Specialisation

Minor in Marketing (launched in 2002-03)

Minor in China Business Studies (launched in 2004-05)

Minor in Financial Services Marketing (launched in 2008-09)

mkt312
Supporting Specialisation in Marketing (launched in 2005-06)

Courses offered in 2010-11

Please click the course code/title for the syllabi of courses

Course Code	Course Title	First Term	Second Term	Pre-requisite
BUS105	Microeconomics for Business			_
BUS108	Global Business Environment			_
BUS205	Marketing Management			_
MKT201	Buyer Behaviour			BUS205 - Marketing Management
MKT203	Marketing Research	1		BUS205 - Marketing Management
MKT211	Business to Business Marketing		1	BUS205 - Marketing Management
MKT213 (GEB213)	Entrepreneurship [This is a new General Education (Category B) and non-Business Free Elective course]	1		_
MKT214	Marketing for Financial Services [This is a new Business Elective / Free Elective course]		1	_
MKT221	Marketing in the Chinese Mainland (Stream Elective)			_
MKT231	Advertising and Integrated Marketing Communications (Stream Elective)			_
MKT241	International Business Management (Stream Elective)		1	BUS108 - Global Business Environment
MKT311	Salesmanship and Sales Management (Stream Elective)			BUS205 - Marketing Management
MKT312	Strategic Brand Management (Stream Elective)	098		BUS205 - Marketing Management
MKT321	International Marketing Management	1		BUS205 - Marketing Management
MKT351	Retailing and Distribution Management (Stream Elective)	a1		BUS205 - Marketing Management
MKT353	Services Marketing		1	BUS205 - Marketing Management
MKT355	Marketing Strategies (Stream Elective)	a1		BUS205 - Marketing Management
MKT399A	Special Topic in Marketing- New Product Development		1	BUS205 - Marketing Management
MKT399B	Special Topic in Marketing- Marketing for Hospitality and Tourism	a1		BUS205 - Marketing Management

* All courses carry 3 credits.
* Students must meet the prerequisite for the course before taking the course concerned.

Courses offered by the Department in : 2000-2001 , 2001-2002 , 2002-2003 , 2003-2004, 2004-2005 , 2005-2006, 2006-2007, 2007-2008, 2008-2009

Revised on 05 March, 2010

Department of Marketing and International Business, Lingnan University

Tel: +852 2616 8240

Fax: +852 2467 3049

Email: mib@Ln.edu.hk