All
non-BBA students
who wish to pursue the
Minor in
Financial Services Marketing
are
required to complete 15 credits (5 courses) listed below to fulfill the
requirements of this Minor:
Required Courses (1 course, 3 credits)
MKT214 Marketing for Financial Services
Elective Courses (12 credits / FOUR courses)
* Choose any TWO of the following courses:
BUS108 Global
Business Environment
( or ECO101 Introduction to
Economics or ECO215 Comparative Studies of International Financial
Centre )
MKT201 Buyer Behaviour
MKT211 Business to Business Marketing
MKT311 Salesmanship and Sales Management
And
** Choose any TWO of the following courses:
BUS201 Financial Management
RIM201 Principles of Insurance
RIM250 Personal Risk and Financial Planning
FIN251 Practical Personal Investment
Notes:
* As MKT214 Marketing for Financial Services is designed at a level similar to BUS205 Marketing Management, minor students who have passed MKT214 will be exempted from the pre-requisite requirement of MKT201, MKT211 and MKT311.
** The minor students are recommended to take at least one RIM course from the Finance and Insurance courses.
With a view to limiting the
extent of double counting of courses, a student can be exempted from taking a
maximum of one course of 3 credits in fulfilling his/her minor programme
requirements, on the basis of completion of the course(s) offered by the
University.
Registration Form is available from the
Registry
Website
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