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BUS108 - Global Business Environment

  First & Second Term, 2011-2012

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Course Description
(Restriction: Students are not allowed to take both this course and ECO101 Introduction to Economics)
This course helps students to develop a broader understanding of the world around them and of the importance of international business to their future business careers in Hong Kong or elsewhere.  There are five major component parts in this course.  Part one defines globalization, describes its drivers, and debates its merits and drawbacks.  Part two focuses on national differences in political economy and culture.  Part three presents a thorough review of international trade theories and describes the trade and investment environment in which international business occurs.  Part four describes the global monetary systems in which international business transactions are conducted.  Part five examines alternative entry strategies that international business adopts and explains the ways key functions that international business perform in order to compete and succeed in the international business environment.



Lecturers

First Term, 2011-12 Second Term, 2011-12 
Dr LI Ling-yee, Esther   Sect. 1 & 2

Dr Paul WHITLA (Course Coordinator)  Sect. 3

Dr WAN Chun-ying, Lisa   Sect. 4 & 5

Dr LI Ling-yee, Esther   Sect. 1

Dr Paul WHITLA (Course Coordinator)  Sect. 2

Dr WONG Hiu-kan, Ada   Sect. 3 & 4

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Download Areas  

             
Course Outline and Schedule
  

Section Instructor Course Outline
1 Dr. Esther Li

Click here to download

2 Dr. Paul Whitla Click here to download
3 & 4 Dr. Ada Wong Click here to download

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References on MNC's Ethical Practices (password protected files)

Corporate Social Responsibility Communication of Chinese and Global Corporations in China
An Analysis of Corporate Environmental Responsibility on the Global Corporate Web Sites and Their Dialogic Principles
Multinational Corporate Website Strategies and Influencing Factors: A Comparison of US and Korean Corporate Websites

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Lecture Notes
   

Chapters 1 - 4 Chapters 5 - 8 Chapters 9 - 13 (except Ch. 11)


Last Updated:
30 January 2012

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Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk