Attention Students! The Marketing Game software is installed in the computer number PC-1 and PC-2 at Student Lab (MB412), 4/F, Main Building.

Course Description

The course develops from the first year courses and introduces the fundamental concepts of marketing management.  Marketing management is seen as a major business function and a social process affecting proprietary and public organizations alike.  Students are to become familiar with organizing, planning and controlling the various marketing activities along a practical framework, commonly known as a marketing plan, and this is done through a variety of teaching methods such as case study, role playing, class discussions and presentations, and computer simulation game. The course fits in the liberal arts education philosophy of the University that it emphasizes on self-learning and gives students a holistic view on how marketing functions in an organization as a philosophy and as an activity.

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Lecturers
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Download Areas  
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- Course Outline and Schedule

- The Marketing Game!

Introduction of The Marketing Game!
Input Submission and Schedule
Marketing Plan Decision Form
Marketing Plan Final Report and Presentation

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Lecture Notes  (password protected zip files)-  

Week	Topic Covered	Download Area
1	Orientation	--
2	Understanding Marketing                                   (Chapter 1)
3	Strategic Marketing Process                             (Chapter 2)
4	The Marketing Environment                             (Chapter 3)
5	Consumer Behavior                                         (Chapter 5)
6	The Marketing Game	--
7	Identifying Market Segments and Targets          (Chapter 9)
8	Understanding Global Consumers and Markets  (Chapter 7)
9	Developing New Products and Services          (Chapter 10)
10	Managing Products and Brands                        (Chapter 11)
11	Presentation of The Marketing Game	--
12	Pricing Strategy                                               (Chapters 13 & 14)
13	Marketing Channels Management                    (Chapter 15)
14	Integrated Marketing Communications            (Chapter 18)

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Last Updated: 6 February 2012