Courses offered in 2007-08

Please click the course code/title for the syllabi of courses

Course Code

Course Title

First
Term

Second Term

Pre-requisite

BUS105

Microeconomics for Business

_

BUS108

Global Business Environment

_

BUS205

Marketing Management

_

MKT201

Buyer Behaviour

   1

BUS205 - Marketing Management

MKT203

Marketing Research

1

BUS205 - Marketing Management

MKT211

Business to Business Marketing

BUS205 - Marketing Management

MKT213 (GEB213)

Entrepreneurship - Be Your Own Boss

1

_

MKT221

Marketing in the Chinese Mainland

-

MKT231

Advertising and Integrated Marketing Communications 

-

MKT241

International Business Management

BUS108 - Global Business Environment

MKT311

Salesmanship and Sales Management

BUS205 - Marketing Management

MKT321

International Marketing Management

1

BUS205 - Marketing Management

MKT351

Retailing and Distribution Management

a1

BUS205 - Marketing Management

MKT353

Services Marketing

1

 BUS205 - Marketing Management

MKT355

Marketing Strategies

a1

 BUS205 - Marketing Management