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MKT203 - Marketing Research

First & Second Term, 2011-2012

Course Description

(Prerequisite: BUS205 - Marketing Management)

Marketing research is an integral part of marketing. It aims to systematically and objectively identify, collect, analyze, and disseminate information for the purpose of assisting marketing decision making. This course aims to give students a basic understanding of marketing research principles. It enhances students' analytical skill and helps them link the marketing variables with the environment and the consumers.

 




Lecturer

First Term, 2011-12

Second Term, 2011-12
Dr LUI Hon-kwong (Course coordinator) Sect. 1 Dr LUI Hon-kwong (Course coordinator) Sect. 1 & 2



Download Areas 

      Course Description and Schedule   

      Demo Data 1
    
      Demo Data 2
     



Lecture Notes

Chapters 1 - 5 Chapters 6 - 10 Chapters 11-15 Chapters 16 and 18

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Last Updated:  11 January 2012

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Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk