Course Description

(Prerequisite: BUS205 - Marketing Management)

This course develops students' understanding of the various marketing concepts involved in organizational buying.  It helps students to comprehend the buying process of business markets. Concepts include strategic alliance, networking, supply chain management, outsourcing, and issues and impacts of globalization, will be introduced. With value created and delivered in the marketplace as its cornerstone, this course equips students with the necessary marketing tools to deal with issues related to business markets.  Business ethics is emphasized in the course and integrated into the topics.

Lecturer

Download Areas  

           - Course Description and Schedule

==

           Students could access to the teaching notes in Moodle system.

-         =

Last Updated: 9 November 2011