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MKT211 - Business to Business Marketing |
First Term, 2010-2011 |
Course Description
(Prerequisite: BUS205 -
Marketing Management)
This course develops students' understanding of the various marketing
concepts involved in organizational buying. It helps students to comprehend the
buying process of business markets. Concepts include strategic alliance,
networking, supply chain management, outsourcing, and issues and impacts of
globalization, will be introduced. With value created and delivered in the
marketplace as its cornerstone, this course equips students with the necessary
marketing tools to deal with issues related to business markets. Business
ethics is emphasized in the course and integrated into the topics.
Lecturer
|
First Term,
2010-11 |
|
TBA
Sect.
1 |
|
Download Areas (to
be updated)
- Course Description and Schedule
-
-
Business to Business Marketing
Framework (Password
Protected PDF file)
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Lecture Notes
password protected zip files
Last Updated:
2 June 10 | 
