For Students Attention! MKT213 is a non-Business Free Elective course thus it cannot be counted toward the Minor in Marketing.

Brief Course Description

(Pre-requisite:  NIL)

People in every nation have enormous entrepreneurial qualities and aspirations, and that spirit is finding its way into nearly all world markets. The  adoption of the entrepreneurial mindset grows exponentially in countries like India, China, Korea, Mexico, South Africa, and those in the former Soviet bloc. To prepare the next generation of entrepreneurial leaders, this subject focuses on understanding the entrepreneurial process, the establishment as well as the management of a new business venture. Both conceptual issues (understanding entrepreneurship, the entrepreneur, and entrepreneurial environment), and practical issues (financing, growing and managing a venture) will be covered.



Lecturer

Download Areas 

                       Course Description and Schedule  
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Lecture Notes (Password Protected Files)

Lecture	Topic Covered	Download Area
1	Introduction to Entrepreneurship  (Chapter 1)
2	Recognizing Opportunities and Generating Ideas  (Chapter 2)
3	Feasibility Analysis (Chapter 3)
4	Writing a Business Plan (Chapter 4)
5	Industry and Competitor Analysis (Chapter 5)
6	Developing an Effective Business Model (Chapter 6)
7	Preparing a Proper Ethical and Legal Foundation (Chapter 7)
8	Assessing a New Venture's Financial Strength and Viability (Chapter 8)
9	Building a New-Venture Team (Chapter 9)
10	Getting Funding or Financing (Chapter 10)
11	Unique Marketing Issues Confronting New Ventures (Chapter 11)
	The Importance of Intellectual Property (Chapter 12)
12	Strategies for Firm Growth (Chapter 14)
13	Student Project Presentations

Last Updated: 11 January 2012