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MKT221 - Marketing in the Chinese Mainland

First & Second Term, 2011-2012

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 Course Description
The course will cover in great detail the political, cultural and legal business environments and social systems in China and explain how these factors may affect the performance of Hong Kong business in China. Furthermore, the course will also give the students the skills of negotiating their way in China and tackling problems such as corruption, bribery, favors seeking and other business practices which are prevalent in China. It is also of great importance for them to understand the role of China in Hong Kongˇ¦s further development towards a service economy.



Lecturer

 First Term, 2011-12

 Second Term, 2011-12

 Professor CUI Geng   Sect. 1 & 2

 Professor CUI Geng    Sect. 1 & 2

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           - Course Outline    

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Last Updated: 30 January 2012

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Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk