[an error occurred while processing this directive]

MKT241 - International Business Management

First Term, 2011-2012

Course Description


(Prerequisite: BUS108 - Global Business Environment)
The International Business Management course builds on the students' existing knowledge base and assumes that students are familiar with the international environment of business.  The course moves beyond the broad environment to the specific organisational context, examining how multinational enterprises organise and compete in the international arena.  The course deals with structure and management of multinational corporations and the management of functional activities on an international basis.  Further, from a strategic perspective, the course addresses the competitive challenges of doing business in differing geographic environments. 




Lecturer

First Term, 2011-12

Dr Paul WHITLA  Sect. 1

Download Areas  

         - Course Description and Schedule    

           =  

====

  ===
===
Last Updated: 28 September  2011
Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk