Course Description


(Prerequisite: BUS205 - Marketing Management)

This course focuses on the key issues of international marketing management including decision making processes of international managers in determining policies in marketing planning, marketing mix strategies, and organising and controlling international operations in a turbulent world business environment. These key issues will be expanded to include international dimensions of marketing research and intelligence, impact of globalisation on marketing and international marketing of services.



Lecturer

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         -  Course Description and Schedule  




Lecture Notes    (Password Protected Zip Files)

Cases & Articles    (Password Protected Pdf Files)

Global Competitive Competitive Index	Taylor Global Brands	Wal-Mart Case (Part 1)
	Louis Vuitton	Wal-Mart Case (Part 2)

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Last Updated: 31 May 2010