Course Description


(Prerequisite: BUS205 - Marketing Management)

This course aims to provide students with an in depth understanding of the basic principles of strategic planning and the decisions made in managing a retail business, and to explore the elements that make up effective distribution channels.  Topics include the retailer-customer relationships, the characteristics of retail institutions, retail marketing strategies and current trends in retailing management.  Channel management topics include the value chain, channel relationships and logistics issues involved in retailing.  The implications of changes in retailing and channel relationships occurring in Hong Kong and Mainland China will also be examined. 

Students taking this course are expected to have a fundamental understanding of the principles of marketing management. The equipped knowledge can be useful for an enhanced learning experience.   

Lecturer

Download Areas  

           - Course Description and Schedule  

=
=
=
=
Last Updated: 30 January 2012