Course Description


(Prerequisite: BUS205 - Marketing Management)

Strategic Marketing is imperative to company's survival and growth in the rapidly changing business environment of the 21st century.  This course assumes that students have developed a basic understanding of marketing concepts and techniques and have had some exposure to some of the specialized areas of marketing.  Hence, this applied course strengthens marketing students' ability to perform strategic analysis and develop marketing programs, plans, and strategies in today's competitive market environments.  To facilitate the learning process, students will undertake case study analysis and develop marketing plans.

Lecturer

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            Course Description and Schedule

            Summary of Strategic Marketing Process
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Chapter PowerPoint  

Chapter 1	Chapter 2	Chapter 3
Chapter 4	Chapter 5	Chapter 6

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Lecture Notes

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Last Updated: 30 January 2012