|
MKT399B - Special Topics in Marketing - Marketing for
Hospitality and Tourism |
Second Term
2010-2011 |
=========
Course Description
As a special topic in marketing, this course examines the marketing
context of tourism and hospitality. Major topics include: marketing of public
and private sector tourism products and destinations; global dimensions of
hospitality and tourism; strategic destination marketing; consumer decision
processes; strategic alliance of multinational tourism and hospitality
operators; branding and services marketing; sustainable tourism marketing; the
implications of transportation systems on tourism activities; and e-marketing.
Lecturer
|
Second Term
2010-11 |
|
Mr. LIU King-yin, Francis
Sect. 1 |
|
Course Description and Schedule
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Lecture Notes
(Password
Protected Zip Files)
-
|
Week |
Topic to Cover |
Download Area |
| 1 |
Orientation and
Introduction (Chapter 1) |
 |
| 2 |
Service
Characteristics (Chapter
2) |
|
| 3 |
Environment
(Chapter 4) |
|
| 4 |
Market Research
(Chapter 5) |
|
| 5 |
Buyer Behavior
(Chapter 6 & 7) |
|
| 6 |
Segmentation
(Chapter 8) |
|
| 7 |
Destination Marketing
(Chapter 17) |
|
| 8 |
Product
(Chapter 9) |
|
| 9 |
Internal Marketing
(Chapter 10) |
|
| 10 |
Pricing
(Chapter 11) |
|
| Distribution
(Chapter 12) |
|
| 11 |
Promotion
(Chapter 13, 14 & 16) |
|
| Developing a
Marketing Plan (Chapter 18) |
|
| 12 |
Case Presentation |
| 13 |
Case Presentation / Project Presentation |
| 14 |
Project Presentation |
| 15 |
Project Presentation / Course Review and Exam Briefing |
Last Updated:
10 January 2011 | 
