-	崔 耕 CUI Geng
		Professor Department of Marketing & International Business Lingnan University Voice: - (852) 2616-8245 Fax: - (852) 2467-3049 Email: - gcui@ln.edu.hk

Recent Journal Publications


Cui, Geng and Yanan Wang (2010), "Consumers' SKU Choices in an Online Supermarket: A Latent Class Approach," Journal of Marketing Management.

Cui, Geng and Xiaoyan Yang (2009), "Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory," Journal of Global Marketing, Vol.22, No.3, 229-245.

T.S. Chan, Geng Cui and Nan Zhou (2009), "Competition of Foreign vs. Domestic Brands: A Study of Consumer Purchases in China," Journal of Global Marketing, Vol. 22, No.3, 181-197.

Cui, Geng, Wenjing Bao and T.S. Chan (2009), "Consumers' Adoption of New Technology Products: The Role of Copying Strategies," Journal of Consumer Marketing, Vol. 26, No.2, 110-120.

Wang, Chenglu and Geng Cui (2008), "Understanding the Rising Chinese Consumer: An Introduction," Journal of Consumer Behavior, Vol. 7, No.3, 1-3.

Cui Geng, Tsang-sing Chan and Annamma Joy (2008), "Consumers' Attitudes toward Marketing: A Cross-cultural Study of China and Canada," Journal of International Consumer Marketing, Vol. 20, No. 3 & 4, 1-13.

Cui, Geng, Man Leung Wong, Guichang Zhang and Lin Li (2008), "Model Selection for Direct Marketing: Performance Criteria and Validation Methods," Marketing Intelligence & Planning, Vol. 26, No. 3, 275-292.

Zhang, Yan, Haiyang Li, Mike A. Hitt and Geng Cui (2007), "R&D Intensity and Performance of International Joint Ventures in an Emerging Market: Moderating Effects of Market Focus and Ownership Structure," Journal of International Business Studies, Vol. 38, No. 6, 944-960.

Cui, Geng, Man Leung Wong and Hon-Kwong Lui (2006), "Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming," Management Science, Vol. 52, No. 4, 597-612.

Joy, Annamma, Tsang-sing Chan, Michael Hui and Geng Cui, (2006), "Metaphors of the Self, Self-Communication and Self-Gifts in Interdependent Cultures: Narratives from Hong Kong," Research in Consumer Behavior, R. Belk (ed.), Vol. 10, 99-126.

Cui, Geng and Hon-Kwong Lui (2005), "Order of Entry and Performance of Multinational Corporations in an Emerging Market: A Contingent Resource Perspective," Journal of International Marketing, Vol. 13, No. 4, 28-56.

Cui, Geng and Tsang-sing Chan (2004), "Consumer Attitudes toward Marketing in a Transitional Economy: A Replication and Extension," Journal of Consumer Marketing, Vol. 21, No.1, 10-25.

Cui, Geng and Man Leung Wong (2004), "Implementing Neural Networks for Decision Support in Direct Marketing," International Journal of Market Research, Vol. 46, No. 2, 235-254.

Cui, Geng and Pravat Choudhury (2003), "Consumer Interests and Ethical Implications of Marketing: A Contingency Framework," Journal of Consumer Affairs, Vol. 37, No.2, 364-386.

Cui, Geng and Pravat Choudhury (2002), "Marketplace Diversity and Cost-effective Marketing Strategies," Journal of Consumer Marketing, 19(1), 54-73.

Cui, Geng and Man Leung Wong (2002), "Data Mining in Marketing Using Bayesian Networks and Evolutionary Programming," in E-commerce and Intelligent Systems, J. Segovia, P. S. Szczaepaniak and M. Niedzwiedzinski (eds.), Springer-Verlag, Germany, 198-214.

Cui, Geng and Qiming Liu (2001), "Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China," Journal of International Marketing, Vol. 9, No. 1, 92-114.

Cui, Geng (2001), "Marketing to Ethnic Minority Consumers: A Historical Journey (1932-1997)," Journal of Macromarketing, Vol. 21, No. 1, 23-31.

Cui, Geng and Qiming Liu (2000), "Regional Market Segments of China: Opportunities and Barriers in a Big Emerging Market," Journal of Consumer Marketing, Vol. 17. No. 1, 55-72.