Connecticut; MPS Cornell;
Biographical Sketch¡@ Professor Geng Cui taught at two American universities before joining
Lingnan University in 2000. His research interests include consumer
behavior and marketing in China, foreign direct investment strategies and
performance, e-commerce and internet marketing, and machine learning in
marketing. His works have appeared in leading academic journals including
Management Science, Journal of International Business Studies, Journal of
Management Information Systems, Journal of International Marketing, Journal of
World Business and International Journal of Electronic Commerce. He
has received awards and recognitions by international conferences, journals,
academic organizations, and universities. His research on Chinese consumer
has been widely cited and adopted for teaching and practice. He has served
on the editorial board of international journals and conferences and has been a
consultant to local and overseas organizations on China business and marketing
China Consumer Market; FDI Strategies and
Performance; Interactive marketing; E-commerce; Data Mining Using Machine Learning
Recent Journal Publications
Peng Ling, Geng Cui and Chunyu Li (2013), "Professional Critics or
Ordinary Consumers, Whom and How Much Can We Rely on: An Empirical Investigation
of the Movie Industry", forthcoming in International Journal of Market Research.
Cui, Geng, Xiaoyan Yang, Hongyan Liu and Haizhong Wang (2013), "Culture,
Cognitive Style and Consumer Response to Informational vs. Transformational
Advertising among East Asian: Evidence from the PRC," forthcoming in Asia Pacific Business
Cui, Geng, TS Chan and Yuanyuan Zhang (2012), "Location Choice and Entry Mode of
Emerging Market Multinationals: A Study of Chinese Firms,"
forthcoming in the inaugural issue of Journal of International Marketing
Cui, Geng, Hon-Kwong Lui, and Xiaoning Guo (2012), "The Effect of Online
Consumer Reviews on New Product Sales," International Journal of Electronic
Commerce, Vol. 17, No.1, 3957.
Cui, Geng, Xiaoyan Yang, Haizhong Wang and Hongyan Liu (2012), "Culturally
Incongruent Messages in International Advertising," International Journal of
Advertising, Vol. 31, No. 2, 355-376.
Peng, Ling, Geng Cui and Chunyu Li (2012), "Individual Differences
in Consumer Response To Traditional Versus Virtual Concept Testing,"
Journal of Product & Brand Management, Vol. 21, No. 3, 167-175.
Cui, Geng, Manleung Wong, Xian Wan (2012), "Cost-sensitive Learning via Priority
Sampling to Improve the ROI of Direct Marketing," Journal of Management
Information Systems, Vol. 19, No. 1, 335-367.
Cui, Geng, Hon-Kwong Lui, TS Chan and Annamma Joy (2012), "Decomposition
of Cross-country Differences in Consumer Attitudes toward Marketing,"
Journal of Consumer Marketing, Vol. 29, No. 3, 214-224.
Cui, Geng and Haiyang Li (2011), "The Internationalization of Chinese
Enterprises: The Role of Inward Activities," Journal of Strategy and Decision
Making, Vol. 2, Dec., 8-21.
Chan, T.S. and Geng Cui (2011), "Foreign Market Selection and Entry Mode for
Chinese Multinational Corporations in the Process of Enterprise
Internationalization," Journal of Strategy and Decision-Making, Vol. 2,
No. 6, 14-21 (in Chinese).
Cui, Geng, Manleung Wong, and Guichang Zhang (2010), "Bayesian Variable
Selection for Binary Response Models and Direct Marketing Forecasting,"
Expert Systems with Applications, Vol. 37, 7656-62.
and Yanan Wang (2010), "Consumers' SKU Choices in an Online Supermarket: A
Latent Class Approach," Journal of Marketing Management, Vol. 26,
No. 5, 495-514.
and Xiaoyan Yang (2009), "Responses of Chinese Consumers to Sex Appeals in
International Advertising: A Test of Congruency Theory,"
Journal of Global Marketing, Vol.22, No.3, 229-245.
T.S. Chan, Geng Cui and Nan Zhou (2009), "Competition of Foreign vs. Domestic
Brands: A Study of Consumer Purchases in China," Journal
of Global Marketing, Vol. 22, No.3, 181-197.
Cui, Geng, Wenjing Bao and T.S. Chan (2009), "Consumers' Adoption of New
Technology Products: The Role of Copying Strategies,"
Journal of Consumer Marketing, Vol. 26, No.2, 110-120.
Wang, Chenglu and Geng Cui (2008), "Understanding the Rising Chinese Consumer:
An Introduction," Journal of Consumer Behavior, Vol. 7, No.3, 1-3.
Cui Geng, Tsang-sing Chan and Annamma Joy (2008), "Consumers' Attitudes toward
Marketing: A Cross-cultural Study of China and Canada," Journal of
International Consumer Marketing, Vol. 20, No. 3 & 4, 1-13.
Cui, Geng, Man Leung Wong, Guichang Zhang and Lin Li (2008), "Model Selection
for Direct Marketing: Performance Criteria and Validation Methods," Marketing
Intelligence & Planning, Vol. 26, No. 3, 275-292.
Yan, Haiyang Li, Mike A. Hitt and Geng Cui (2007), "R&D Intensity and
Performance of International Joint Ventures in an Emerging Market: Moderating
Effects of Market Focus and Ownership Structure," Journal of International
Business Studies, Vol. 38, No. 6, 944-960.
Cui, Geng, Man Leung Wong and Hon-Kwong
Lui (2006), "Machine Learning for Direct Marketing Response Models: Bayesian
Networks with Evolutionary Programming," Management Science, Vol. 52, No. 4,
Joy, Annamma, Tsang-sing Chan,
Michael Hui and Geng Cui, (2006), "Metaphors of the Self, Self-Communication and
Self-Gifts in Interdependent Cultures: Narratives from Hong Kong," Research in
Consumer Behavior, R. Belk (ed.), Vol. 10,
Cui, Geng and Hon-Kwong Lui (2005),
"Order of Entry and Performance of Multinational Corporations in an Emerging
Market: A Contingent Resource Perspective," Journal of International Marketing,
Vol. 13, No. 4, 28-56.
Cui, Geng and Tsang-sing Chan (2004),
"Consumer Attitudes toward Marketing in a Transitional Economy: A Replication
and Extension," Journal of Consumer Marketing, Vol. 21, No.1, 10-25.
Cui, Geng and Man Leung Wong (2004),
"Implementing Neural Networks for Decision Support in Direct Marketing,"
International Journal of Market Research, Vol. 46, No. 2, 235-254.
Cui, Geng and Pravat Choudhury
(2003), "Consumer Interests and Ethical Implications of Marketing: A Contingency
Framework," Journal of Consumer Affairs, Vol. 37, No.2, 364-386.
Cui, Geng and Pravat Choudhury
(2002), "Marketplace Diversity and Cost-effective Marketing Strategies,"
of Consumer Marketing, 19(1), 54-73.
Cui, Geng and Man Leung Wong (2002),
"Data Mining in Marketing Using Bayesian Networks and Evolutionary Programming,"
in E-commerce and Intelligent Systems, J. Segovia, P. S. Szczaepaniak and M.
Niedzwiedzinski (eds.), Springer-Verlag, Germany, 198-214.
Cui, Geng and Qiming Liu (2001),
"Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers
in China," Journal of International Marketing, Vol. 9, No. 1, 92-114.
Cui, Geng (2001), "Marketing to
Ethnic Minority Consumers: A Historical Journey (1932-1997)," Journal of Macromarketing, Vol. 21, No. 1, 23-31.
Cui, Geng and Qiming Liu (2000),
"Regional Market Segments of China: Opportunities and Barriers in a Big Emerging
Market," Journal of Consumer Marketing, Vol. 17. No. 1, 55-72.