Lingnan University provides quality education distinguished by the best liberal arts tradition. Our taught postgraduate programmes are designed in line with the Government's objective to develop education services so as to enhance Hong Kong's status as a regional education hub, boosting Hong Kong's competitiveness, and complementing the development of the Mainland. In particular, our Master of Science Programme in Marketing and International Business (MScMIB) is specially developed to advance students’ knowledge and skills in the fields of marketing and international business, and prepare them for a career in global management.
The MScMIB Programme promises high-quality taught postgraduate education. It is built upon three foundation stones: outstanding teaching expertise, specialized curriculum design, and substantial experiential learning opportunities. First, all teachers are full-time academic professors and experts in their fields. Their knowledge and experiences,will equip students with the latest marketing management concepts and skill sets . Second, students stand to benefit from a specialized curriculum that not only anchor them with conceptual and analytical foundations in the fields of marketing and international business, but also introduce them to the leading-edge topics including innovation and new product development, financial services marketing, ecommerce and social media marketing, globalization and financial market development, etc. Third, given the opportunity of conducting different Consulting Projects under sponsorship of various well-established business organizations in Hong Kong, individual students acquire hands-on experience in a real-business setting, and learn to address challenges and problems faced by businesses in Hong Kong and China.
Under the liberal arts education ethos, the MScMIB Programme is delivered under an ideal system of small-class teaching that enables close staff-student relationships, on-campus residence that enhances responsible community living, and experiential-learning philosophy that encourages professional development and networking with the wider society. Such a whole-person approach to education enables our students to think, judge, care, and act responsibly in the changing circumstances of Hong Kong, the region and the world. Drawing upon the Faculty staff's high-quality teaching, research, and consulting expertise, our taught postgraduate programmes are expanding. We will continue to advance business education to build much needed business expertise for the Hong Kong community and the Chinese Mainland.
I invite you to join us to develop your knowledge and career at Lingnan.
Prof. Liming LIU
Dean and Chair Professor of Operations Management
Faculty of Business, Lingnan University