The MSc Programme in Marketing and International Business draws on the department's high-quality teaching, active-research expertise, and industry-wide connections to enhance students' knowledge and skills in the field of marketing and international business. With an emphasis on the application of cutting-edge concepts, tools and techniques in the field of marketing and business management through a national and international context, the program aspires to provide a high-quality education that orientate business and non-business students to a career in marketing and international business fields through its balanced curriculum content design, liberal-art oriented small-class teaching, individualized personal advising system, and outcome-based learning assessments.
LG 1: Students have a solid understanding of the theories and practices of marketing and international business.
LG 2: Students demonstrate a global outlook and an understanding of cultural diversity and their implications for marketing and management.
LG 3: Students analyze consumer and organizational buyer behavior and its implications for marketing strategy.
LG 4: Students have a solid understanding of international business concepts and trends and an ability to internationalize business models and practices.
LG 5: Students apply consulting skills to undertake international marketing decisions and operations.