The Liberal Art University in Hong Kong
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Course Web (MScMIB)



Required Courses

Please click the course code/title for the syllabi of courses

Course Code Course Title
MIB501 Consumer Behaviour
MIB502 Applied Marketing Research
MIB503 International Marketing Management
MIB504 International Trade and Investment
MIB505 Services Marketing and Customer Relationship Management
MIB506 Consulting Project

 

Elective Courses

Please click the course code/title for the syllabi of courses


Electives of Marketing Cluster

Course Code Course Title
MIB601 Innovation and New Product Development
MIB602 Integrated Marketing Communications
MIB604 Sales and Retail Management
MIB605 E-Commerce and Social Media Marketing
MIB606 Financial Services Marketing

 
Electives of International Business Cluster

Course Code Course Title
CDS504 Business Intelligence
FIN534 Hong Kong and China Monetary and Financial Systems
MGT604 Strategic Management