The Liberal Art University in Hong Kong
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Programme Structure

The programme is offered in full-time mode and requires the completion of a total of 30 credit hours, including NINE courses (6 required and 3 electives) with the normative study period of 10 months. The normal duration for the MSc programme is one year (ten months) full-time study, and the maximum duration is three years.

Curriculum +

Compulsory Courses (6 courses, 21 credits)

  1. Consumer Behaviour
  2. Applied Marketing Research
  3. International Marketing Management
  4. International Trade and Investment
  5. Services Marketing and Customer Relationship Management
  6. Consulting Project (6 credits)

Electives*
(Any 3 courses, 9 credits, limited to maximum 1 course from the International Business Cluster)

Electives of Marketing Cluster

  1. Innovation and New Product Development
  2. Integrated Marketing Communications
  3. Sales and Retail Management
  4. E-commerce and Social Media Marketing

Electives of International Business Cluster
(Students can choose no more than 1 course from the International Business Cluster)

  1. Business Intelligence
  2. Hong Kong and China Monetary and Financial System
  3. Strategic Management


+ Non-business degree holders are required to take a pre-entry bridging course which is normally conducted before the commencement of the MSc programme. It is a basic course aiming to introduce principles of marketing and economics to students, requiring a total of 42 class contact hours. The pre-entry Bridging Course is normally held in August before term commencement.

* The availability of elective offerings will be subject to student demand and faculty availability.

Graduation Requirements

- For graduation, students are required to complete a total of 9 courses of 30 credits as specified in the programme curriculum, including “required” and “elective” courses.

- The minimum GPA requirement for graduation will be 2.67 for the MSc programme.

- A student who has fulfilled all the requirements for graduation will be awarded the MSc degree with one of the following classifications:

(i) Distinction: CGPA>=3.50

(ii) Pass: CGPA >=2.67

Progression Requirements

- Students are required to achieve a Cumulative GPA of 2.33 or above in order to proceed to the next term.

- Withdrawal from the programme:

(i) Has exceeded the maximum period of study, which is 3 years for the MSc.; or

(ii) Will be unable to attain a Cumulative GPA of 2.67 at the end of the programme.

- Intermediate Award: Students will be awarded a Postgraduate Diploma if they complete any 4 required courses with a minimum GPA of 2.3 in the first term, and do not continue in the programme.