1	潘 盛 聰 POON Shing-Chung, Patrick
		Head and Associate Professor Department of Marketing & International Business Lingnan University Voice:    (852) 2616-8235 Fax:    (852) 2467-3049 Email:    patpoon@ln.edu.hk CV:    Vita November 2011

Education
METM; PhD Queensland


Research Interests
Cross-cultural marketing; Services marketing; Consumer behaviour; New product development; Knowledge Management.


Teaching
Marketing Management, Buyer Behaviour & Supervisor - MPhil Student


Recent Publications

Journal Articles

·        Evangelista, Felicitas, Patrick Poon, and Gerald Albaum (forthcoming), "Using Response Behaviour Theory to Solicit Survey Participation in Consumer Research",  Journal of Marketing Management.

·        Poon, Patrick, Tsang-sing Chan and Lianxi Zhou (forthcoming), "Implementation of Service-Learning in Business Education: Issues and Challenges ", Journal of Teaching in International Business.

·        Zhou, Yanfeng, Patrick Poon and Guang Huang (forthcoming), "Corporate Ability and Corporate Social Responsibility: The Role of Product Involvement ", Journal of Global Marketing.

·        Grund, Michael, Oliver Heil, Patrick Poon and Sergio Moccia (2010), "Competitive Factors in Swiss Products, Businesses and the Nation" (in German), Swiss Society for Marketing, Research Series No. 6: 1-12.

·        Poon, Patrick, Felicitas Evangelista and Gerald Albaum (2010), "Attitudes of Migrants Towards Foreign Made Products: An Exploratory Study of Migrants in Australia", Journal of Consumer Marketing, Vol. 27, No. 1, 35-42.

·        Poon, Patrick, Lianxi Zhou and TS Chan (2009), "Social Entrepreneurship in a Transitional Economy: A Critical Assessment of Rural Chinese Entrepreneurial Firms", Journal of Management Development, Vol. 28, No. 2, 94-108.

·        Zhou, Lianxi, Lefa Teng and Patrick Poon (2008), "Susceptibility to Global Consumer Culture: A Three-Dimensional Scale", Psychology and Marketing, Vol. 25, No.4, 336-351.

·        Albaum, Gerald, Joel Herche, Julie Yu, Felicitas Evangelista, Brian Murphy and Patrick Poon (2007), "Differences in Marketing Managers' Decision Making Styles within the Asia-Pacific Region: Implications for Strategic Alliances", Journal of Global Marketing, Vol. 21, No. 1, 63-78.

·        Poon, Patrick and Kan Chan (2007), "University-Industry Technology Transfer in Hong Kong",  International Journal of Learning and Change, Vol. 2, No. 1, 109-125.

·        Poon, Patrick, Felicitas Evangelista and Gerald Albaum (2005), “A Comparative Study of Management Styles of Australian and PRC Marketing Managers”, International Marketing Review, Vol. 22, No.1, 34-47.

·       Poon, Patrick, Michael Hui and Kevin Au (2004), “Attributions on Dissatisfying Service Encounters: A Cross-Cultural Comparison between Canadian and PRC  Consumers”, European Journal of Marketing, Vol. 38, No. 11, 1527-1540.

·        Poon, Patrick and Shantha Liyanage (2004), “Commercialisation of Biotechnology in Newly Industrialised Economies”, International Journal of Biotechnology, Vol. 6, No. 2/3, pp.243-259.

·       Poon, Patrick, Gerald Albaum and Felicitas Evangelista (2003) “Why People Respond to Surveys: A Theory-Based Study of Hong Kong Respondents”, Journal of International Consumer Marketing, Vol. 16, No. 2, 75-90.

·       Liyanage, Shantha and Patrick Poon (2003), “Technology and Innovation Management Learning in the Knowledge Economy: A Techno-Managerial Approach”, Journal of Management Development, Vol. 22, No. 7, 579-602.

·        Evangelista, Felicitas, Gerald Albaum and Patrick Poon (1999), “An Empirical Test of Alternative Theories of Survey Response Behaviour”, International Journal of Market Research (formerly known as Journal of the Market Research Society), Vol. 41, No. 2, 227-244.  

Book/Software Review

·       Poon, Patrick (2003), “Comments on the Book by Shantha Liyanage and Alan J. Jones: Investing in Knowledge Capital: Management Imperatives”, International Journal of Technology Management, Vol. 26, No. 8, 918-920.

·       Albaum, Gerald and Patrick Poon (1994), "Review of Proclus", Journal of Marketing Research, Vol. 31, No. 2, 582-583.|
　

Book Chapter

·        企業概論 (Introduction to Business), 2001 (2^nd ed) and 1998 (1^st ed), Vol. 1 and 2, co-authored with C.K. Ng, Chyau Tuan, Michael Hui and Linda Ng, Excellence Publication Co., Hong Kong.  

Other Publications

·        Grund, Michael, Oliver Heil, Patrick Poon and Sergio Moccia (2010), "Competitive Advantage of Swiss Products, Firms and the Nation”, Research Series 06/2010, GfM Swiss Society of Marketing (in German), pp. 1-12.  

·       Poon, Patrick (2004), “Customer Relationship Management and Its Implementation”, Publication of Y's Theme, Chinese YMCA of Hong Kong, Vol. 46, 7-18.

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