Marketing Stream in the BBA (Hons) Programme

Business organizations have long recognized the importance of consumer orientation in order to enhance their competitiveness in the marketplace.  Economic development in China and especially Hong Kong has created a surging demand for talented marketing professionals.  Moreover, the increasing globalization of business requires managers to have an international perspective. 

Lingnan's marketing programme has a strong international emphasis.  Students can take selected marketing and international business courses in addition to the Business Programme requirements.  Together with the University's liberal arts orientation, our programme will ensure that Lingnan's marketing graduates are better prepared to face the challenges of a highly competitive business environment.  Our graduates are employed in various fields including manufacturing, business services, import/export trades, wholesale and retail, banking & financing, communication, real estate, and education.  Many of them have made significant advances in their career and taken important leadership positions in their organizations and communities.


Programme Structure




Our Minor Programmes

The Department launches Minor in Marketing, Minor in Financial Services Marketing to non-BBA students and Minor in China Business Studies to all undergraduate students.  Besides, with the Department of Cultural Studies, we jointly launch Minor in Media Culture and Marketing to non-Marketing students.  Student may qualify for a Minor after successfully completion of courses specified in the curriculum concerned.

Minor in Marketing (Launched in 2002-03)

Minor in Media Culture and Marketing (Launched in 2003-04)

Minor in China Business Studies (Launched in 2004-05)

Minor in Financial Services Marketing (Launched in 2008-09) 



Our Supporting Specialisation Programme

Starting from the 2005-06 Academic Year, the intake of 2004-05 and onwards can take a "Supporting Specialisation" within their BBA discipline in order to enrich their business knowledge via a complementary or contrasting line of study to their Stream. 


Supporting Specialisation in Marketing  (Launched in 2005-06)