Business organizations have long recognized the
importance of consumer orientation in order to enhance their competitiveness in
the marketplace. Economic development in China and especially Hong Kong
has created a surging demand for talented marketing professionals.
Moreover, the increasing globalization of business requires managers to have an
international perspective.
Lingnan's marketing programme has a strong international emphasis.
Students can take selected marketing and international business courses in
addition to the Business Programme requirements. Together with the
University's liberal arts orientation, our programme will ensure that Lingnan's
marketing graduates are better prepared to face the challenges of a highly
competitive business environment. Our graduates are employed in various
fields including manufacturing, business services, import/export trades,
wholesale and retail, banking & financing, communication, real estate, and
education. Many of them have made significant advances in their career and
taken important leadership positions in their organizations and communities.
The Department launches Minor in Marketing,
Minor in Financial Services Marketing
to non-BBA students and Minor in China Business Studies
to all undergraduate students. Besides, with the Department of Cultural
Studies, we jointly launch
Minor in Media Culture and Marketing
to non-Marketing students. Student may qualify for a Minor after
successfully completion of courses specified in the curriculum concerned.
Clips consisting of information about
Why Study Marketing
and
Why Marketing is an Important
Discipline
Starting from the 2005-06 Academic Year, the intake of 2004-05 and onwards can take a "Supporting Specialisation" within their BBA discipline in
order to enrich their business knowledge via a complementary or contrasting line
of study to their Stream.
to non-BBA students and Minor in China Business Studies
to all undergraduate students. Besides, with the Department of Cultural
Studies, we jointly launch
Minor in Media Culture and Marketing
to non-Marketing students. Student may qualify for a Minor after
successfully completion of courses specified in the curriculum concerned.