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Research
Interests of Department Staff Please click here for details Research and Scholarly Activities A group of faculty members from Department of Marketing, School of Business, Sun Yat-sen University come to visit the Department on 2 May 2008 (Friday) for academic exchange and research collaboration. It appears that we have had a fruitful event! Photo Gallery Article about the visit written by the Department of Marketing, Sun Yat-sen University Faculty members of the Department are very active in research and scholarly activities. We engage in both applied and basic researches. In the last few years, faculty members successfully attracted research funding from the Research Grants Council, external research institutions, and internal research grants. Our research outputs are regularly published in international referred journals and presented at major international conferences. Our recent publications include: Poon, Patrick, Felicitas Evangelista and Gerald Albaum (2010), "Attitudes of Migrants Towards Foreign Made Products: An Exploratory Study of Migrants in Australia", Journal of Consumer Marketing, Vol. 27, No. 1, 35-42. Poon, Patrick, Lianxi Zhou and TS Chan (2009), "Social Entrepreneurship in a Transitional Economy: A Critical Assessment of Rural Chinese Entrepreneurial Firms", Journal of Management Development, Vol. 28, No. 2, 94-108. Zhou, Lianxi, Lefa Teng and Patrick Poon (2008), "Susceptibility to Global Consumer Culture: A Three-Dimensional Scale," Psychology and Marketing, Vol. 25, No. 4, 336-351. Cui, Geng and Yanan Wang (2010), "Consumers' SKU Choices in an Online Supermarket: A Latent Class Approach," Journal of Marketing Management. Cui, Geng and Xiaoyan Yang (2009), "Responses of Chinese Consumers to Sex Appeals in International Advertising: A Test of Congruency Theory," Journal of Global Marketing, Vol.22, No.3, 229-245. T.S. Chan, Geng Cui and Nan Zhou (2009), "Competition of Foreign vs. Domestic Brands: A Study of Consumer Purchases in China," Journal of Global Marketing, Vol. 22, No.3, 181-197. Cui, Geng, Wenjing Bao and T.S. Chan (2009), "Consumers' Adoption of New Technology Products: The Role of Copying Strategies," Journal of Consumer Marketing, Vol. 26, No.2, 110-120. Clement Chow, F.M. Song and K.P. Wong (2010), "Investment and Soft Budget Constraint in China", International Review of economics and Finance, Vol. 19, No. 2, 219-227. Clement Chow, Michael K. Y. Fung (2009), "Efficiencies and Scope Economies of Airports in Passenger and Cargo Transport in China", Journal of Air Transport Management, Vol. 15, No. 6, 324-329. Li, Ling-yee (2009), ¡§Encouraging extra-role behaviour in a channel context: The role of economic-, social-, and justice- based sharedness mechanisms¡¨, Industrial Marketing Management (in press). Peng, Ling and Adam Finn (2010), ¡§Whose Crystal Ball to Choose: Individual Differences in the Generalizability of Concept Testing¡¨, Journal of Product Innovation Management, 27 (5), 690-704. Peng, Ling and Adam Finn (2010), "How Far Can You Rely on a Concept Test: The Generalizability of Testing over Occasions", International Journal of Market Research, 52 (3), 363-382. Peng, Ling and Adam Finn (2010), ¡§How Cloudy a Crystal Ball: A Psychometric Assessment of Concept Testing¡¨, Journal of Product Innovation Management, 27 (2), 238-252. Wan, Lisa C., Elisa K. Chan, and Lily L. Su (forthcoming), "When Will Customers Care about Service Failures that Happened to Strangers? The Role of Personal Similarity and Regulatory Focus and Its Implication on Service Evaluation," International Journal of Hospitality Management. Hui, Michael K., Candy K. Y. Ho, and Lisa C. Wan (forthcoming), "Prior Relationships and Consumer Responses to Service Failures: A Cross-Cultural Study," Journal of International Marketing. Chan, Haksin, Lisa C. Wan, and Leo Yat-ming Sin (2009), ¡§The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate,¡¨ Journal of Consumer Research, 36(2), 292-304. Chan, Haksin and Lisa C. Wan (2009), ¡§Dual Influences of Moderating Variables in the Dissatisfaction Process: Theory and Evidence,¡¨ Journal of International Consumer Marketing, 21(2), 125-135. Other than academic research, academic staff are active members of the academic and public communities. We provide service to sister institutions and professional bodies in various capacities. To name but a few, in the recent past, we have been:
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