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Research and Scholarly Activities ------------------------------------------------------------------------------------------------------------------------------------------------------------- A group of faculty members from Department of Marketing, School of Business, Sun Yat-sen University come to visit the Department on 2 May 2008 (Friday) for academic exchange and research collaboration. It appears that we have had a fruitful event! Photo Gallery Article about the visit written by the Department of Marketing, Sun Yat-sen University ------------------------------------------------------------------------------------------------------------------------------------------------------------- Faculty members of the Department are very active in research and scholarly activities. We engage in both applied and basic researches. In the last few years, faculty members successfully attracted research funding from the Research Grants Council, external research institutions, and internal research grants. Our research outputs are regularly published in international referred journals and presented at major international conferences: Poon, Patrick, Lianxi Zhou, and T. S. Chan (Forthcoming), "Social Entrepreneurship in a Transitional Economy: A Critical Assessment of Rural Chinese Entrepreneurial Firms," Journal of Management Development. Zhou, Lianxi, Lefa Teng and Patrick Poon (2008), "Susceptibility to Global Consumer Culture: A Three-Dimensional Scale," Psychology and Marketing, Vol. 25, No. 4, 336-351. Albaum, Gerald, Joel Herche, Julie Yu, Felicitas Evangelista, Brian Murphy and Patrick Poon (2007), "Differences in Marketing Managers' Decision Making Styles within the Asia-Pacific Region: Implications for Strategic Alliances." Journal of Global Marketing Vol. 21, No. 1: 63-78. Whitla, Paul, Peter G. P. Walters and Howard Davies (2007), "Global Strategies in the International Hotel Industry," International Journal of Hospitality Management, Elsevier, 26, 777-792. Zhou, Lianxi, W. P. Wu and X. Luo (2007), "Internationalization and the Performance of Born-Global Firms: The Mediating Role of Social Networks." Journal of International Business Studies, Vol. 38, Issue 4, 673-690. Zhou, Lianxi (2007), "The Effects of Entrepreneurial Proclivity and Foreign Market Knowledge on Early Internationalization." Journal of World Business, Vol. 42/3, 281-293. Cui, Geng, Man Leung Wong and Hon-Kwong Lui (2006), "Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming," Management Science, Vol. 52, No. 4, 597-612. Whitla, Paul, Peter Walters and Howard Davies (2006), "The use of Global Strategies by British Construction Firms," Construction Management and Economics, Vol. 24.9, 945-954. Chan, T. S. and Haiyang Li and Yan Zhang (2005), "Entrepreneurial strategy making and performance in China's emerging economy - the contingency effect of environments and firm competences," Journal of High Technology Management Research, Vol. 16, Issue 1, 37-57. Cui, Geng and Hon-Kwong Lui (2005), "Order of Entry and Performance of
Multinational Corporations in an Emerging Market: A Contingent Resource
Perspective," Journal of International Marketing, Vol. 13, No. 4, 28-56. Poon,
Patrick, Felicitas Evangelista and Gerald Albaum (2005), "A Comparative Study of
the Management Styles of Marketing Managers in Australia and the People's
Republic of China," International Marketing Review,Vol. 22, No.1, 34-47.
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