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Education BA Manchester Metropolitan; MBA Manchester; PhD PolyU Research Interests Globalisation in Service Industries, Multinational Business Strategy, Marketing Strategy in Asia-Pacific; Sports Marketing and Internationalization Teaching Global Business Environment, International Business Management, International Marketing Management & Understanding Sports Recent Journal Publications Whitla, Paul, Peter G. P. Walters and Howard Davies (2007), "Global Strategies in the International Hotel Industry," International Journal of Hospitality Management, Elsevier, 26, 777-792. Whitla, Paul, Peter Walters and Howard Davies (2006), "The use of Global Strategies by British Construction Firms," Construction Management and Economics, Vol. 24.9, 945-954. Whitla, Paul, "Crowdsourcing and its Application in Marketing Activities", Contemporary Management Research, In Press (ISSN 1813-5498). |
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