Lingnan University co-hosts Global Marketing Conference that explores the interface between marketing and management

22 Jul 2016

The 2016 Global Marketing Conference attracted multidisciplinary scholars and business practitioners from all over the world gather together and present new concepts on marketing.

The 2016 Global Marketing Conference attracted multidisciplinary scholars and business practitioners from all over the world gather together and present new concepts on marketing.

Prof Joshua Mok Ka-ho, Vice-President of Lingnan University pointed out that Lingnan is devoted to collaborating with partners all over the world to foster knowledge creation and academic exchange on a global scale.

Prof Joshua Mok Ka-ho, Vice-President of Lingnan University pointed out that Lingnan is devoted to collaborating with partners all over the world to foster knowledge creation and academic exchange on a global scale.

 
 

The 2016 Global Marketing Conference (GMC), an biennial international event organised by the Global Alliance of Marketing and Management Associations, was kicked off yesterday (21 July) in Hong Kong.  Lingnan University is one of the co-hosts of this four-day conference together with American Marketing Association, European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, International Textiles and Apparel Association and Korean Scholars of Marketing Science. 

The theme of this year’s GMC is “Bridging Asia and the World: Global Platform for Interface between Marketing and Management”.  It attracted some 1,100 participants from 53 countries and regions, with multidisciplinary scholars and business practitioners from all over the world gather together and present new concepts on marketing and their analysis about marketing and management related subjects.  
 

 
At the reception hosted by Lingnan University on 21 July which kicked start the Conference, Prof Joshua Mok Ka-ho, Vice-President of Lingnan University pointed out in his welcoming remarks that Lingnan is a highly internationalised liberal arts university devoted to collaborating with partners all over the world to foster knowledge creation and academic exchange on a global scale.  “Lingnan is delighted to be a co-host of the Global Marketing Conference, which brings together renowned scholars, experts and industry practitioners from different parts of the world to the international commercial hub of Hong Kong to deliberate on the recent trends in modern marketing and management,” said Prof Mok.

“The conference provides a very unique platform for academic researchers and scholars from all over the world to build network and share their research ideas and outputs on various business management and marketing related issues,” said Prof Patrick Poon Shing-chung, Associate Professor, Department of Marketing and International Business of Lingnan University and co-chair of the 2016 GMC.  “It provides great opportunities for us to explore a wide array of high quality research and the interplay between marketing and management paradigms.”

The Conference features a rich array of programmes including keynote speeches, joint symposia, academic sessions and business meetings that covered hot and current issues in marketing.  A number of academics from Lingnan University’s Department of Marketing and International Business including Prof Cui Geng, Prof Esther Li Ling-yee, Prof Peng Ling, Prof Patrick Poon Shing-chung, Prof Paul Whitla, Dr Sebastian Chung Yu-ho and Dr Li Chunyu joined different sessions of the Conference to exchange their views and research findings with other participants.