The Liberal Art University in Hong Kong
Print Friendly | Text size: Decrease font Default font Increase font
.

BBA (Hons) Streams



  • Overview


  • Accounting


  • Finance
  • General
    Business
    Management
  • Human
    Resource
    Management


  • Marketing
  • Risk and
    Insurance
    Management

Overview of BBA (Hons) Streams

There are six streams within the programme:

  • Accounting
  • Finance
  • General Business Management
  • Human Resource Management
  • Marketing
  • Risk and Insurance Management

Accounting Stream

The Accounting Stream within the programme reflects the needs of the market place for accounting knowledge. It is well recognised that one can assess the level of sophistication of an economy by examining the extent of its accounting knowledge. As the economy of Hong Kong becomes increasingly complex, the demand for accounting professionals with sophisticated accounting knowledge has been accelerating. Trained in the University’s liberal arts environment, graduates in the Accounting Stream will possess the latest theoretical and practical knowledge in accounting together with well-developed analytical and communication skills to enable them to face the challenge of the accounting profession in an increasingly complex business environment.

The Accounting Stream aims to develop students who will be able to:

  1. apply basic financial reporting theories and standards to provide relevant, reliable and timely financial information to enable various stakeholders to make informed business decisions;
  2. analyze financial, tax and assurance situations by applying relevant conceptual frameworks and standards;
  3. use and evaluate information technology effectively;
  4. understand the financial reporting environment from an international and cross-cultural perspective;
  5. identify and resolve accounting related ethical, social, and legal dilemmas as they arise; and
  6. build a foundation of generic and technical competencies essential for becoming a certified professional accountant.

Stream Courses*:

Stream Required Courses:

  • ACT200 Intermediate Accounting I (R)
  • ACT201 Intermediate Accounting II (R)
  • ACT202 Cost Accounting (R)
  • ACT203 Taxation (R)
  • ACT301 Auditing (R)

* all courses carry 3 credits.

Finance Stream

The Finance Stream reflects the needs of the market for more sophisticated finance knowledge. Hong Kong is a major international financial centre. The demands for graduates who can deal with the increasingly complex and sophisticated world of finance will be substantial. Graduates in the Finance Stream will be equipped with the latest theoretical and practical knowledge to enable them to take on the challenging and complex world of finance.

The Finance Stream aims to develop students who can:

  1. articulate core financial concepts to inform management decision-making;
  2. apply financial theories to portfolio management, bank management, or financial management;
  3. analyze business problems and identify profitable opportunities and funding sources;
  4. be aware of ethical and social responsibilities;
  5. recognize the importance of domestic and international financial markets and understand how to make use of them;
  6. identify financial risk and show how financial securities and products can be used to manage the risk; and
  7. structure and present complex financial information in a clear and understandable manner.

Stream Courses*:

Stream Required Courses:

  • FIN200 Corporate Finance
  • FIN201 Hong Kong Monetary and Financial Systems
  • FIN300 Investment and Portfolio Management

Stream Elective Courses (6 credits to be taken):

  • ACT203 Taxation
  • ACT367 Financial Statement Analysis
  • FIN250 Introduction to Financial Econometrics
  • FIN352 International Financial Management
  • FIN353 Management of Financial Institutions
  • FIN355 Derivative Securities and Hedging Strategies
  • FIN356 Fixed Income Securities

* all courses carry 3 credits.

General Business Management Stream

The General Business Management Stream is a true reflection of the liberal arts ethos of the University. It is designed for those students who are less interested in developing knowledge and skills in a particular professionally oriented specialisation and more interested in acquiring broad-based business knowledge. This stream will appeal to students who value generic, transferable business skills in themselves or who have yet to decide on a particular professional career path.

Human Resource Management Stream

The inclusion of this stream stems from a belief that every manager is essentially a human resources manager. Managerial posts require the manager to interact with and supervise people. Consequently, it is important for modern business executives to understand that business decisions have human implications and that it is the human aspect of business issues which consistently require the greatest managerial attention.

It is an increasingly held view that good human relations is the key to addressing central business issues. It is essential that the Hong Kong business community is provided with graduates in business who are committed to the effective management of human resources in organisations and who are capable of making the decisions necessary to bring this about.

The Human Resources Management Stream aims to develop students who can:

  1. identify and manage human implications of business decisions;
  2. have leadership and interpersonal skills;
  3. apply HRM knowledge systematically and thoroughly in
    • manpower planning
    • compensation and performance management
    • training and development
  4. uphold human rights and justice within the HR context; and
  5. protect employee rights and strengthen the employment relationship.

Stream Courses*:

Stream Required Courses:

  • HRM200 Human Resource Planning and Staffing
  • HRM201 Performance and Compensation Management
  • HRM202 Training and Development

Stream Elective Courses (6 credits to be taken):

  • HRM350 Industrial Relations in Hong Kong
  • HRM351 Management of Innovation and Change
  • HRM352 Leadership and Teamwork
  • HRM353 Quality and People
  • HRM358 Work and Organisation

* all courses carry 3 credits.

Marketing Stream

Business organisations have long recognised the importance of customer orientation and effective marketing strategies in order to enhance their competitiveness in the marketplace. Moreover, the increasing globalisation of business requires managers to have an international perspective. Lingnan’s marketing programme has a strong international emphasis. Under the University’s liberal arts-oriented learning environment, graduates of the Marketing stream are well prepared to face the challenges of a highly competitive business environment. Our graduates are employed in various fields including manufacturing, business services, import and export trade, wholesale & retail, banking& finance, communications, real estate, and hospitality & tourism. They have made significant advances in their career and taken up important leadership positions in their organisations and communities.

The Marketing Stream aims to develop students who can:

  1. articulate marketing concepts to facilitate management decision-making;
  2. apply theories of consumer behaviour to segmentation, targeting and positioning strategies and managerial decisions;
  3. analyze business problems and identify market opportunities on the basis of market
    research and information;
  4. uphold consumer rights and be aware of ethical and social responsibilities; and
  5. recognise global marketing opportunities and develop international market entry and operational strategies.

Stream Courses*:

Stream Required Courses:

  • MKT201 Buyer Behaviour
  • MKT203 Marketing Research

Stream Elective Courses (9 credits to be taken):

  • MKT221 Marketing in the Chinese Mainland
  • MKT231 Advertising and Integrated Marketing Communications
  • MKT241 International Business Management
  • MKT311 Selling and Sales Management
  • MKT312 Strategic Brand Management
  • MKT351 Retailing and Distribution Management
  • MKT355 Marketing Strategies

* all courses carry 3 credits.

Risk and Insurance Management Stream

The Risk and Insurance Management Stream equips students with fundamental knowledge of insurance and risk management that meets the needs of the banking and insurance industry and the challenge of the changing business environment. Our graduates are well prepared for managerial positions in insurance companies, banks, and related financial institutions. They work as insurance underwriters, claim officers, bankers, insurance product developers, insurance brokers, insurance and financial instrument executives.

The Risk and Insurance Management Stream aims to develop students who can:

  1. articulate core risk and insurance management concepts;
  2. apply the theories of risk and insurance to corporate risk management, investment products, and personal financial planning;
  3. analyze the characteristics of different insurance-related financial products;
  4. develop strategies to mitigate risk;
  5. be aware of social and ethical issues;
  6. recognize the global nature of risk and how it spreads around the world; and
  7. develop financial products to mitigate or insure against risk.

Stream Courses*:

Stream Required Courses:

  • RIM200 Principles of Risk Management
  • RIM201 Principles of Insurance
  • RIM202 Fundamentals of Actuarial Science

Stream Elective Courses (6 credits to be taken):

  • FIN300 Investment & Portfolio Management
  • FIN356 Fixed Income Securities
  • RIM250 Personal Risk and Financial Planning
  • RIM350 Life and Health Insurance
  • RIM351 Property and Liability Insurance
  • RIM352 Reinsurance
  • RIM354 International Insurance and Financial Services Markets

* all courses carry 3 credits.