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AIBSEAR Book Series

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AIBSEAR Book Series


In a joint effort to promote the Academy of International Business Southeast Asia Regional (AIBSEAR) Chapter and its conference, HKIBS has collaborated with Palgrave MacMillan—the publisher of Journal of International Business Studies—on a book series that began in 2013. The AIBSEAR book series is based on the themes of our regional conferences and focuses on international business studies. Through this series, HKIBS hopes to showcase the best research in international business, marketing, and consumer studies in Hong Kong.


First Volume: Multinationals and Global Consumers

Tension, Potential and Competition, published in November, 2013 (Edited by T.S. Chan and Geng Cui). ISBN 9781137307262

Second Volume: The Rise of Asian Firms

Strengths and Strategies, published in November, 2014 (Edited by T.S. Chan and Geng Cui). ISBN 9781137407696

Third Volumn: Asian Businesses in a Turbulent Environment

Uncertainty and Coping Strategies, published in 2016 (Edited by T.S. Chan and Geng Cui).ISBN 978-1-137-48887-9