Digital Business Stream For Bachelor Of Business Administration (Honours)
In recent years, highly successful Digital Business developments in the Mainland and worldwide have revived strong interest within the local business community. A strong push for local technology start-ups, backed by generous funding, is being pursued by the government, universities and industry sponsors. Riding the latest Digital Business bandwagon calls for innovative elements in the BBA curriculum, the BBA Digital Business Stream aims to attract high-calibre technology-savvy candidates to apply for senior-year places in the BBA Programme and to meet Hong Kong’s needs for more graduates in Digital Business.
A salient feature of the Digital Business stream is to encourage a culture of “start-ups” and entrepreneurship through contacts with the industry and a curriculum design that culminates in a final year project experience on developing start-up plans.
In order to attract high-calibre applicants from outside the traditional business and management study areas, the proposed Digital Business stream would offer an attractive choice, particularly for technology-savvy individuals with aspirations to engage in business endeavours. These individuals, having diverse backgrounds in science and technology, engineering, arts and design, etc., would fit well into the ideal profile of Lingnan graduates with a strong awareness of cross-disciplinary applications.
