Seminar on "The Influence of Financial Knowledge and Risk Attitude on the Behaviour of Credit - Empirical evidence based on CHFS" (in Putonghua)
Abstract
Financial knowledge is an important driving force of consumer's responsible financial behavior. This study will distinguish between subjective financial knowledge and objective financial knowledge, and analyze the mechanism of financial knowledge changing the borrowing behavior through risk attitude from microcosmic perspective. The results of CHFS sampling data show that the relationship between objective financial knowledge and subjective financial knowledge and financial behavior is significant, and through the risk of attitude with the indirect relationship is also significant. These findings reveal the importance of psychological characteristics such as risk attitudes in explaining differences in financial behavior.
Biography
Dr. ZHAO is the associate professor at Xi’an University of Posts and Telecommunications in the School of Economics and Management. She received her Ph.D. at the Northwestern Polytechnical University of management. The theme of her research is combining economic models and econometric techniques to study consumer behavior. Dr. ZHAO’s current research and policy interests include: (1) analytical and empirical research in consumer behavior. (2) consumer judgment and decision-making under uncertainty; (3) behavioral finance.(4) online consumer behavior.