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Online Seminar on "Better Safe than Sorry: Effects of Brand Hatred on Preferences for Competing Brands"

12 May 2021

Table of event information
TIME 10:00 - 11:30 am
ENQUIRIES 2616 8373 / hkibs@LN.edu.hk
Table of event information
SPEAKER(S) Prof Darren Dahl, Senior Associate Dean - Special Projects (Covid Response), Sauder School of Business, University of British Columbia
ORGANISER Faculty of Business, Hong Kong Institute of Business Studies, and Department of Marketing and International Business, Lingnan University
WEBSITE https://www.ln.edu.hk/hkibs/images/data/2021-05-12_Darren.pdf
REMARKS Zoom Link: https:https://lingnan.zoom.us/j/94631066117#success
Meeting ID: 946 3106 6117
Language: English