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Seminar on "How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities" (via Skype)

29 Sep 2017

Table of event information
TIME 1:00 - 2:30 pm
VENUE SEK210, 2/F, Simon and Eleanor Kwok Building, Lingnan University
ENQUIRIES 2616 8373 / hkibs@LN.edu.hk
Table of event information
SPEAKER(S) Mr Mansur Khamitov, PhD Candidate in Marketing, Ivey Business School, Univeristy of Western Ontario
ORGANISER Department of Marketing and International Business and Hong Kong Institute of Business Studies, Lingnan University
REMARKS Language: English