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课程安排
学生需于 1 年内完成 9 门课程,除咨询项目为 6 学分外,其他每门课程均为 3 学分。
必修课程(6 门课程):
- MIB501 Consumer Behaviour
- MIB502 Applied Marketing Research
- MIB503 International Marketing Management
- MIB504 International Trade and Investment
- MIB506 Consulting Project (6 credits, Year-course)
- MIB605 E-commerce and Social Media Marketing Services
选修课程*
(任选 3 门课程:可以选择 "3 门 Marketing 课程" 或者 "2 门 Marketing 课程 + 1 门 International Business" 课程):
Marketing Cluster
- MIB505 Services Marketing and Customer Relationship Management
- MIB601 Innovation Management and Digital Transformation
- MIB602 Integrated Marketing Communications
- MIB604 Sales and Retail Management
- MIB606 Financial Services Marketing
- MIB607 Big Data Marketing
International Business Cluster
- CDS513 Purchasing and Logistics Management for eBusiness
- MGT604 Strategic Management
* 选修课程开设与否取决于学生需求及学系教师的教学安排。
此中文页面为英文版本译本,如中、英文两个版本有任何抵触或不相符之处,应以英文版本为准。