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Ling U

Ling U

Ling U

Ling U

Ling U

市场及国际企业理学硕士课程 (MScMIB)

课程安排

学生需于 1 年内完成 9 门课程,除咨询项目为 6 学分外,其他每门课程均为 3 学分。

必修课程(6 门课程):
  1. MIB501 Consumer Behaviour
  2. MIB502 Applied Marketing Research
  3. MIB503 International Marketing Management
  4. MIB504 International Trade and Investment
  5. MIB506 Consulting Project (6 credits, Year-course)
  6. MIB605 E-commerce and Social Media Marketing Services
选修课程*
(任选 3 门课程:可以选择 "3 门 Marketing 课程" 或者 "2 门 Marketing 课程 + 1 门 International Business" 课程):

Marketing Cluster

  1. MIB505 Services Marketing and Customer Relationship Management
  2. MIB601 Innovation Management and Digital Transformation
  3. MIB602 Integrated Marketing Communications
  4. MIB604 Sales and Retail Management
  5. MIB606 Financial Services Marketing
  6. MIB607 Big Data Marketing

International Business Cluster

  1. CDS513 Purchasing and Logistics Management for eBusiness
  2. MGT604 Strategic Management

* 选修课程开设与否取决于学生需求及学系教师的教学安排。

此中文页面为英文版本译本,如中、英文两个版本有任何抵触或不相符之处,应以英文版本为准。