Ms WEI, Yandan (MScMIB 2018 Graduate)
‘This MSc in Marketing and International Business Programme allows you understanding of consumer's psychology and conducting market research. Ultimately, with a variety of propositions, you will be able to plan out professional marketing campaigns.
The year-course Consulting Project enables you to experience real business environment, negotiating with clients, discussing with supervisor and putting forward strategies for the company sponsors. This is not only an interesting and challenging project, but one to apply theories learnt.’