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Ling U

Ling U

Ling U

Ling U

Ling U
研究生課程（授課式）辦公室
Taught Postgraduate Programmes Office

MSc in Marketing and International Business (MScMIB)

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  4. Curriculum

Curriculum

Students are required to complete 9 modules in one year of study. Each module bears three credits, except the Consulting Project which bears 6 credits.

Core Courses (Six courses):
  1. MIB501 Consumer Behaviour
  2. MIB502 Applied Marketing Research
  3. MIB503 International Marketing Management
  4. MIB504 International Trade and Investment
  5. MIB506 Consulting Project (6 credits, Year-course)
  6. MIB605 E-commerce and Social Media Marketing
Elective Courses*
(Choose 3 electives: ALL from Marketing or 2 from Marketing + 1 from International Business):

Marketing Cluster

  1. MIB505 Services Marketing and Customer Relationship Management
  2. MIB601 Innovation Management and Digital Transformation
  3. MIB602 Integrated Marketing Communications
  4. MIB604 Sales and Retail Management
  5. MIB606 Financial Services Marketing
  6. MIB607 Big Data Marketing

International Business Cluster

  1. CDS513 Purchasing and Logistics Management for eBusiness
  2. MGT604 Strategic Management

* The offering of elective courses is subject to sufficient demand and faculty availability.