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Ling U

Ling U

Ling U

Ling U

Ling U

MSc in Marketing and International Business (MScMIB)

Words from Alumni

Lingu TPG Image ALTMr QIN Luyu (MScMIB 2023 Graduate)
During the study of MScMIB Program, I enhanced my research and problem-solving abilities. Through in-depth literature research, experimental design, and data analysis, I learned how to conduct scientific analysis and achieve meaningful results. In the consulting project, I had the opportunity to communicate with company executives, design product strategies, and apply theoretical knowledge in practical situations. This experience has laid a crucial foundation for my future career. This year of study was a journey filled with challenges and rewards for me. This valuable experience has been instrumental in shaping my professional development and life path.

Mr PAN Yewen (MScMIB 2023 Graduate)Lingu TPG Image ALT

The MScMIB programme has provided me with an excellent teaching environment and high-quality faculty. Every professor and mentor possesses outstanding expertise and extensive practical experience. They not only impart knowledge in the classroom but also act as our guides and inspirers. Their meticulous guidance and selfless sharing have enabled me to continuously grow in the academic field and gain valuable guidance for my professional career.

Furthermore, the programme also provides us with Consulting Project opportunities. These experiences allow me to apply the knowledge learned in the classroom to practical problem-solving and establish close connections with the business world. Such practical experiences not only enrich my personal journey but also provide valuable assets for my future career development.

Lingu TPG Image ALTMr XU, Lucas (MScMIB 2019 Graduate)

‘My studying experience in MIB would not only be my fundamental understanding of business but also the cornerstone of my entrepreneurial career. Nine months with MIB has transformed me from a young graduate into a business professional.

It takes a good head and a good heart to be successful. MIB would change the way I see things, I would talk differently, I would have deeper interpersonal relationships with my friends, my colleagues, and strangers. After nine months of intensive studying the skills and knowledge in MIB, I could share the elements to success with all, which are integrity, trust, honesty, determination, and desire to succeed. MIB has many successful professors and smart students, some of them would be my best friends and business partners. With the international business network, I gained from MIB and the better understanding of business I learned in MIB, I would be able to fly through any obstacles I might face in the future. MIB impressed me the most was not only what I have accomplished professionally and academically, but also the way I was and the way I am.’

Lingu TPG Image ALTMs WEI, Yandan (MScMIB 2018 Graduate)

‘This MSc in Marketing and International Business Programme allows you understanding of consumer's psychology and conducting market research. Ultimately, with a variety of propositions, you will be able to plan out professional marketing campaigns.

The year-course Consulting Project enables you to experience real business environment, negotiating with clients, discussing with supervisor and putting forward strategies for the company sponsors. This is not only an interesting and challenging project, but one to apply theories learnt.’

Lingu TPG Image ALTMr ZHANG, Wenbin (MScMIB 2018 Graduate)

‘One of the most unforgettable experiences at Lingnan is the campus life which I can share my daily life with friends. Being in the consulting group, I have met my lovely and considerate teammates and developed a close rapport with them which may rarely gain in future career life. Also, life in the student hostel provides me a chance to interact actively with my roommates, during which I have some precious memories such as dinner parties, games and trips. Studying at Lingnan is not only a process of gaining skills and knowledge, but also a journey to make lifelong friends.’

Mr CHEN, Xintai Ben (MScMIB 2017 Graduate)Lingu TPG Image ALT

‘This MScMIB one year study programme allowed us to bond closely with classmates and professors. Fellow students and the Faculty provided a steady stream of support in both academic and daily life. Frequent interaction with international students offered me deeper insights of culture differences. The culture sensitivity definitely will help me adapt to culturally diverse environments in the future.

I believe the Consulting Project experience is the most rewarding part of this Programme. It is a fast track to develop marketing research and analysis skills under a real business setting. If you are looking for an international perspective and professional marketing study, the MScMIB at Lingnan University is the right decision for personal growth and excellence.’

Lingu TPG Image ALTMs GONZALEZ, Giannina (MScMIB 2015 Graduate)
Media Executive, Red Fuse Communications

‘Lingnan’s strong emphasis toward a multi-disciplinary approach to learning and understanding ideas, theories and cultural differences truly helped me not just learn, but learn to apply what I learned. Such an outlook has followed my work and personal experiences by encouraging me to continue learning and making meaningful connections wherever I go.’