The 2019 Academy of International Business (AIB) Southeast Asia Regional Conference is organized by AIBSEAR during   5-7 December 2019, in Cebu, Philippines. The theme of the 2019 AIBSEAR Cebu Conference is “US-China Trade War, Deglobalization, and International Business”. In particular, this year’s high quality papers will be invited to submit to a Special Issue of the  Journal of Business Research relating to “Bridging the gap between theory and practice in international business: Addressing management challenges”.

“Radical doubts are gripping the global economy. The world appears to be wavering between two alternatives: either a wave of backlash and deglobalization, with nationalism and market segmentation, and national priorities set against “globalism”; or a transition to a very new kind of globalization, sometimes referred to as globalization 2.0” (James Haorld 2017). The withdrawal of US from several trade agreements and a pending trade war with China has ushered in a new era of deglobalization, upset the existing global supply chain. Together with other regional geopolitical events (e.g, Brexit), they   are reshaping the horizon of international trade and business. These events and the unraveling trends will significantly affect the cross-border flows of products, capital, and people and a whole array of IB operations including finance, manufacturing, marketing and human resource management. As US renegotiates its trade treaties, many countries are assessing the implications and weigh their options so as to minimize risks and uncertainties. Since both US and China are large economies with a huge domestic market for imports, multinational companies are treading carefully as they rethink of their strategies for investment, manufacturing, and marketing. The implications are crucial for firms from emerging market economies including those in the ASEAN, who are late comers to global markets. To examine the ramification of these trends, we particularly welcome studies about the forces and drivers that shape the new horizon of the world marketplace, theoretical and empirical papers, as well as case studies, along with the outlooks for this region and beyond.

We invite papers for presentation related to the conference theme from scholars, business executives, professionals, and public policy makers. Every paper submitted should have a global/international orientation and must be scholarly in  content. We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies. Manuscripts submitted must be complete papers.

Accepted full papers will be published in the Conference Proceedings. We plan to have the Proceedings published online and indexed by ISI and/or CPCI (Thomsonreuters).


Awards will be conferred at the conference (Awarded papers must be presented at the conference). This year’s high quality papers will be invited to submit to a JBR SI (More details can be found in the JBR SI Call for Paper and Conference website).

As part of the 2019 Academy of International Business (South East Asia Chapter) Conference, we introduce this Call for Papers for a Special Issue of the Journal of Business Research (JBR). The aim of this SI is to provide participants with an opportunity to tackle the differences in knowledge systems between researchers and practitioners. Over the past decades there have been repeated calls for bridging the gap between theory and practice across the management domains (Van de Ven, 1989; Kieser, Nicolai and Seidl, 2015). May be a reason for such calls stems from the frequent failure of management research to effectively communicate with practitioners (Keleman and Bansal, 2002). There is a general consensus that distinct knowledge systems and contextualization are rooted in the management science and practice gap. As of today, it remains to be one of the greatest management challenges by seeking abstract, generalizable insights on the part of researchers and practitioners’ needs for actionable knowledge that is context specific, grounded in time and space and focused on immediate outcomes (Simsek et al. 2018).
Simsek et al. (2018) suggest three research pathways that can influence management practice. The trailing pathway describes the research impact toward generating knowledge patterns and insights across multiple levels or different units of analysis. This requires the acquisition of knowledge through multiple lines of studies, including the use of meta-analysis relating to empirical findings on a specific topic of managerial interest, or taking a more encompassing frame of reference on research across contexts and over time. The leading pathway addresses research impact through engaging practitioners with the research processes, even at the outset of the investigation. In doing so, researchers can formulate and refine research questions and think about how the results could be meaningfully relevant for addressing practitioners’ concerns as well as the challenges they face. This line of research typically delves deep, to obtain context-specific insights from practitioners through inductive and qualitative designs. Finally, the concurrent pathway emphasizes research impact through concurrent, reciprocal, or other co-creative forms of interactions between researchers and practitioners. This is perhaps the most challenging and desirable approach to navigate the differences in the knowledge systems between researchers and practitioners.    
In reflection on the multiple research pathways used to impact management practice, we seek both theoretical and empirical papers that help advance our knowledge about the research impact surrounding international business. There is strong belief that management practice can be improved by taking insights from management theory (Dean and Bowen, 1994). Specifically, we are interested in rigorous international business research that demonstrates managerial knowledge and provides practical insights to address topical management challenges. Contributors are encouraged to submit papers on any of the topics that correspond with the theme of the 2019 AIBSEA Conference. In addition, we also welcome papers that help elevate knowledge patterns and insights from the following areas (but not limited to):

  • Overcoming problems faced by managers in international markets
  • Managing across different cultures
  • Managerial implications in the pursuit of international entrepreneurial opportunities
  • Managing early and rapid internationalization
  • The adoption of information in the digitalization age to bolster internationalization
  • The interface between management and marketing to foster international business
  • Rethinking international business strategy in the age of paradox
  • Managing international operations and markets in the era of de-globalization
  • Corporate governance in rising institutional interference
  • Managing in emerging markets in disruptive times
  • Managing emerging market firms and international performance