Ling U

Ling U

Ling U

Ling U

Ling U

Date & Time:	June 9, 2021 (Wed) 9:30 - 17:30
Venue:	AM308, 3/F Lau Lee Yuen Haan Amenities Building, Lingnan University (please refer to the campus map below)
Registration	Only for participants who will attend in person https://lingnan.au1.qualtrics.com/jfe/form/SV_3TU4S8IpuB3HtT8 (open for sign-up until 11:59pm, Jun 7.)
Access via Zoom	https://lingnan.zoom.us/j/95288833261

Co-organizers:

Hong Kong Institute of Business Studies and Faculty of Business, Lingnan University

Symposium Theme:

The past decade has witnessed the indispensable role of digitalization in the sustainable development and operations of any organization in today’s business world. Many business innovations have been developed to utilize digital technology and big data, which have greatly improved the efficiency and effectiveness of operations related to retailing, financial transactions, entertainment services, etc. as well as customers’ experience and satisfaction. Digitalization is reshaping business decisions and the way we do business.

Under such circumstances, the HKIBS Symposium on “Business Innovation in the Digital Era” is expected to raise the awareness of this trend among the general public and enterprises in Hong Kong, facilitate the development of data analytics and digital business innovations in the city and promote it as an innovation hub in Asia. The symposium is also expected to provide an ample opportunity for executives and professionals from a variety of sectors and also our business students to learn about the latest development of business analytics and innovations in finance, marketing and management area in Hong Kong and how it affects the business operations. It will provide an interactive information platform to exchange knowledge and ideas of business analytics and innovations among key stakeholders, industry players, and research bodies of Hong Kong. The symposium, with presentations by distinguished speakers who are top executives, industry professionals and academics, will focus on the needs of Hong Kong enterprises in the emerging field in the digital era, and explore emerging technologies and their development potential. The discussions during the symposium will also delve into how technology careers have been impacted and provide information to professionals and students.

Key Focus of the Symposium:

The symposium will focus on two main areas including:

1.      Marketing Innovation in the Digital Era

2.      Fintech Innovation in the Digital Era

Welcoming Address:

Prof. LENG Mingming (Dean, Faculty of Business)

Moderator:

Prof. LIANG Liping (Director, HKIBS)

Speakers (in alphabetical order):

Keynote

Prof. CUI Geng (Professor, Department of Marketing and International Business)

Prof. HUNG Wai Man Witman, JP (Principal Liaison Officer for Hong Kong, The Shenzhen Qianhai Authority)

Roundtable

Prof. CHUNG Yu Ho Sebastian (Research Assistant Professor, HKIBS)

Ms. KWOK Amy (Managing Director, Hokkaido Marche Hong Kong Limited)

Mr. LEUNG Chi Kan Bobby (Professor of Practice, Department of Insurance and Finance)

Ms. NGAI Icy (Sales and Marketing Director, Guru FnB International Enterprise Ltd)

Prof. PENG Ling (Associate Director, HKIBS and Associate Professor, Department of Marketing and International Business)

Prof. SUN Tao (Associate Professor, Department of Finance and Insurance)

Mr. YAM C. F. (Senior Adviser, Sinosoft (International) Company Limited)

Programme

Click HERE to view full programme rundown.

Mode of Participation

The symposium will be delivered in a mix-mode. Participants can choose to join the symposium either online or in-person. For participants who join in person, prior registration is required on a first-come, first-served basis.

For general inquiries about the symposium, please contact Ms. Mandy Li at 26168373, or via email: [email protected].

Campus Map