| Program Team (in alphabetical order) | Research Interest |
| Prof. LENG, Mingming (Director in CDS) | Operations and supply chain management, game theory, stochastic processes, operations research |
| Prof. PENG, Ling (Acting Director in MIB) | Marketing measurement, new product and innovation management, e-commerce and social media, consumer behavior |
| Prof. CAO, Cong Clark | Consumer psychology and consumer neuroscience, basic motivation, collecting behavior, information processing |
| Prof. CHUNG, Yu-ho Sebastian | Social media, Content marketing, Moment-to-moment data, and Psychometric model |
| Prof. CUI, Geng | China consumer market, FDI strategies and performance, interactive marketing, e-commerce, data mining using machine learning |
| Prof. HE, Dongjin | Social influence on consumer behavior, information sharing and concealment, social exchange, feelings and emotions, and visual information processing |
| Dr. KANG, Dianyao | Supply chain management, supply chain financing, and financing issues in eBusiness |
| Prof. LI, Yiwei Victor | Applied econometrics, field experiments, social network, crowdfunding, mobile marketing, online word-of-mouth, behavioral economics |
| Prof. LIANG, Liping | Operations and supply chain management, incentive mechanism design, cooperative game theory, data analytics |
| Prof. LUI, Hon-Kwong | Labor economics, applied marketing research, Hong Kong economy |
| Prof. OH, Ga-Eun Grace | Consumer psychology, self-control, food consumption, health behaviour, aging consumers/workers, social Influence |
| Prof. SHANG, Weixin | Operations management, supply chain management |
| Prof. SIQIN, Tana Tina | Operations-marketing interfaces and supply chain management |
| Prof. WANG, Qian | Price match, priority pricing in queues, game theory, stylized models, interface between marketing and operations research |
| Prof. WANG, Xiang | Consumer psychology, resource scarcity, consumer uncertainty, algorithms and consumer choice |
| Prof. YAO, Jin | |
