Program Team (in alphabetical order) | Research Interest |
Prof. LENG, Mingming (Director in CDS) | Operations and supply chain management, game theory, stochastic processes, operations research |
Prof. CUI, Geng (Director in MIB) | China consumer market, FDI strategies and performance, interactive marketing, e-commerce, data mining using machine learning |
Prof. CAO, Cong Clark | Consumer psychology and consumer neuroscience, basic motivation, collecting behavior, information processing |
Prof. CHOW, Kong-wing Clement | International trade and investment, productivity, labor issues, civil aviation research of China |
Prof. CHUNG, Yu-ho Sebastian | Digital marketing, social network, text mining of user-generated content, and crowdfunding |
Prof. HE, Dongjin | Social influence on consumer behavior, information sharing and concealment, social exchange, feelings and emotions, and visual information processing |
Prof. LI, Yiwei Victor | Applied econometrics, field experiments, social network, crowdfunding, mobile marketing, online word-of-mouth, behavioral economics |
Prof. LIANG, Liping | Operations and supply chain management, incentive mechanism design, cooperative game theory, data analytics |
Prof. LUI, Hon-Kwong | Labor economics, applied marketing research, Hong Kong economy |
Prof. OH, Ga-Eun Grace | Consumer psychology, self-control, food consumption, health behaviour, aging consumers/workers, social Influence |
Prof. PENG, Ling | Marketing measurement, new product and innovation management, e-commerce and social media, consumer behavior |
Prof. SHANG, Weixin | Operations management, supply chain management |
Prof. SIQIN, Tana Tina | Operations-marketing interfaces and supply chain management |