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Ling U

Ling U

Ling U

Ling U

Ling U

Marketing, E-commerce and Supply Chain Management

Ling U

Ling U

Ling U

Ling U

Ling U

Marketing, E-commerce and Supply Chain Management

Program Team (in alphabetical order) Research Interest
Prof. LENG, Mingming (Director in CDS) Operations and supply chain management, game theory, stochastic processes, operations research
Prof. CUI, Geng (Director in MIB) China consumer market, FDI strategies and performance, interactive marketing, e-commerce, data mining using machine learning
Prof. CAO, Cong Clark Consumer psychology and consumer neuroscience, basic motivation, collecting behavior, information processing
Prof. CHOW, Kong-wing Clement International trade and investment, productivity, labor issues, civil aviation research of China
Prof. CHUNG, Yu-ho Sebastian Digital marketing, social network, text mining of user-generated content, and crowdfunding
Prof. HE, Dongjin Social influence on consumer behavior, information sharing and concealment, social exchange, feelings and emotions, and visual information processing
Prof. LI, Yiwei Victor Applied econometrics, field experiments, social network, crowdfunding, mobile marketing, online word-of-mouth, behavioral economics
Prof. LIANG, Liping Operations and supply chain management, incentive mechanism design, cooperative game theory, data analytics
Prof. LUI, Hon-Kwong Labor economics, applied marketing research, Hong Kong economy
Prof. OH, Ga-Eun Grace Consumer psychology, self-control, food consumption, health behaviour, aging consumers/workers, social Influence
Prof. PENG, Ling Marketing measurement, new product and innovation management, e-commerce and social media, consumer behavior
Prof. SHANG, Weixin Operations management, supply chain management
Prof. SIQIN, Tana Tina Operations-marketing interfaces and supply chain management