The Liberal Art University in Hong Kong
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Marketing, E-commerce and Supply Chain Management

Program Directors
  Research Interests

Prof. LENG, Mingming(CDS)


Operations and supply chain management, game theory, stochastic processes, operations research

Prof. CUI, Geng (MIB)


China consumer market, FDI strategies and performance, interactive marketing, e-commerce, data mining using machine learning

Members (in alphabetical order)
  Research Interests

Prof. CAO, Cong Clark


Consumer psychology and consumer neuroscience, basic motivation, collecting behavior, information processing

Prof. CHAE, Myoung-jin


Digital marketing, social media, consumer engagement, context advertising, online word-of-mouth, services marketing

Prof. CHEN, Yu-jen


Consumer behavior, word-of-mouth communication, social influence, persuasion knowledge, online consumer communication

Prof. CHOW, Kong-wing Clement


International trade and investment, productivity, labor issues, civil aviation research of China

Prof. CHUNG, Yu-ho Sebastian


Digital marketing, social network, text mining of user-generated content, and crowdfunding


Social influence on consumer behavior, information sharing and concealment, social exchange, feelings and emotions, and visual information processing

Prof. LI, Yiwei Victor


Applied econometrics, field experiments, social network, crowdfunding, mobile marketing, online word-of-mouth, behavioral economics

Prof. LIAN, Wenqi


R&D management, project management

Prof. LIANG, Liping


Operations and supply chain management, incentive mechanism design, cooperative game theory, data analytics

Prof. LUI, Hon-Kwong


Labor economics, applied marketing research, Hong Kong economy

Prof. PENG, Ling


Marketing measurement, new product and innovation management, e-commerce and social media, consumer behavior


Operations management, supply chain management