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WONG Hiu-Kan, Ada


Associate Professor of Teaching

Department of Marketing & International Business
Lingnan University

Voice: a (852) 2616-8243
Fax: a (852) 2467-3049
Email: a adawong@ln.edu.hk

Education

BA (Marketing), MPhil, PhD PolyU
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Research Interests
Marketing capabilities in transition economies; Supply chain management; Distance effects on marketing strategy; Marketing orientation; Social marketing; Practical significance in academic research.


Teaching
Global Business Environment; Marketing Management; International Marketing Management; Selling and Sales Management; Social Marketing


Awards

Received the Teaching Excellence Award of the Lingnan University, 2015-16

Received the Best Presenter Award at the Global Business, Economics and Finance Research Conference, London, UK, 5-8 July 2012.

Received the Best Paper Award at the 13th Global Business and Technology Association International Annual Conference, Istanbul, Turkey, 12-16 July 2011.



Recent Publications


Journal Articles

Wong, A.H.K. and Poon, H.S.Y. (2018), "An Exploratory Study on the Social Enterprise Sector in Hong Kong", Hang Seng Management College Business Review, 1(1), 33-37.

Wong, A.H.K, Yu, T. and Poon, P. (2016), "Managing Opportunism in China: The Roles of Guanxi, Environmental Uncertainty and Management Culture", Journal of Global Marketing., 29(2), 98-111.

Wong, A.H.K. and Tse, F.W.L. (2015), "An Investigation of How Networking Improves Social Enterprise Performance," International Journal of Advanced Research in Management and Social Science, 4(11), 25-35.

Wong, A.H.K. and Tse, F.W.L. (2015), "Identifying the Benefits and Challenges of Using Social media as a Promotional Tool for Social Enterprises, "International Journal of Marketing and Technology, 5(12), 105-117.

Zhan, G. and Wong, A.H.K. (2015), "The Use of E-commerce Site for Partner Search", Journal of Economics, Business and Management, 3(10), 967-970.

Lam, W. Wong, A.H.K., Tong, P.C.S. and Chen, Z. (2012), "The Opportunity Recognition Framework in the Hong Kong SMEs Context", The Journal of American Academy of Business, Cambridge, 18(1), 144-149.

Peng, Ling, Wong, A.H.K. and Wan, Lisa C. (2012), "The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison Between Genuine and Counterfeit Products", Journal of Global Marketing, 25(1), 17-28.

Ellis, P.D., Davies, H. and Wong, A.H.K. (2011), "Export intensity and marketing in transition economies: Evidence from China," Industrial Marketing Management, 4(4), 593-602.

Wong, A.H.K. and Ellis, P. (2007), "Is market orientation affected by the product life cycle?" Journal of World Business, 42(2), 145-156.


Referred Conference Papers

Wong, A.H.K., Leung, W.Y.N., Lam, C.P.S. and Snell, R.S. (2017), "To Care About Our Society - Social Marketing: A Course that Develops Caring Leaders for the Society", presented at the 6th Asia-Pacific Regional Conference on Service-Learning, Surabaya, Indonesia, 28 May - 2 June 2017.

Wong, A.H.K. (2017), "Developing Organizational Learning and Marketing Capabilities in Social Enterprise", presented at the Seventeenth International Conference on Knowledge, Culture, and Change in Organizations, Darwin, Australia, 20-21 April 2017.

Zhan, G. and Wong, A.H.K. (2017), "Consumer Adoption of Wi-Fi Network: The Role of Security Knowledge, Perceived Threat and Security Measures", presented at the 8th International Conference on E-Education, E-Business, E-Management and E-Learning, Kuala Lumpur, Malaysia, 5-7 January 2017.

Wong, A.H.K and Tse, F.W.L. (2015), ¡§Social Media, Networking, and Marketing Performance: A Study of Social Enterprises in Hong Kong",
presented at the Academy of International Business Southeast Asia Regional Conference 2015, Penang, Malaysia, 3-5 December 2015.

Wong, A.H.K. (2015), ¡§How to Improve the Sustainability of Social Enterprises?¡¨ presented at the  32nd International Business Research Conference, Melbourne, Australia, 23¡V25 November 2015.

Whitla, P. and Wong, A.H.K. (2015), ¡§Chinese Consumer Attitudes to the Purchase of Second-Hand Goods¡¨, presented at SIBR-Thammasat Conference on Interdisciplinary Business and Economics Research, Bangkok, Thailand, 4-6 June 2015.

Zhan, G. and Wong, A.H.K. (2014), "The Use of E-commerce Site for Partner Search", presented at the 2014 2nd Journal Conference on e-Education, e-Business, e-Management and e-Learning (JC4E 2014 2nd), Madrid, Spain, 19-20 July 2014.

Wong, A.H.K. and Lam, W. (2013), "Internal Marketing and Employee Learning: The Role of Task Routines", presented at the Academy of International Business Southeast Asia Regional Conference, Bali, Indonesia, 5-7 December 2013.

Wong, A.H.K., Peng, L. and Poon, P. (2011), "The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products", presented at the 2011 Annual Conference of China Marketing Science, Guangzhou, China, 19-22 August 2011.

Wong, A.H.K. and Ellis, P. (2011), "Unveiling the Effects of Supply Chain Relationships and Cultural Distance on Suppliers' Learning of Marketing Capabilities in Transition Economies", presented at the Academy of International Business 2011 Conference, Nagoya, Japan, 24-28 June 2011.

Wong, A.H.K. and Ellis, P. (2009), "Wal-Mart goes green: The impacts on its supply networks in China", presented at the Academy of International Business South East Asia Regional Conference, Hong Kong, 3-5 December 2009.

Wong, A.H.K. and Ellis, P. and Lam, W (2009), "Development of marketing capabilities through multinational-buyers: An empirical investigation in a transition economy," presented at the American Marketing Association Summer Educators' Conference, Chicago, USA, 7-10 August 2009.

Wong, A.H.K. Lam, W. and Ellis, P. (2009), "The effects of LMX quality and perceived marketing capabilities on employees' learning orientation," presented at the Academy of Management Annual Meeting, Chicago, USA, 7-11 August 2009.

Wong, A.H.K. and Ellis, P. and Lam, W (2009), "Developing the marketing capabilities from multinational-buyers for superior business performance: Evidence from the transition economies suppliers," presented at the Academy of International Business Annual Conference, San Diego, USA, 27-30 June 2009.

Wong, A.H.K. and Ellis, P. (2008), "Do relationships with multinational buyers boost the marketing capabilities of transition economy suppliers?," presented at the Academy of International Business: South East Asia Regional Conference, Kuala Lumpur, Malaysia, 4-6 December 2008.

Wong, A.H.K. and Ellis, P. and Lam, W (2008), "Interfirm relationships and learning: Effects on the marketing capabilities of transition economy suppliers," presented at the Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December 2008.

Wong, A.H.K. and Ellis, P. (2005), "Is market orientation affected by the product life cycle? Some findings from a non-western setting," presented at the 5th American Marketing Association/Academy of Marketing Joint Biennial Conference, Dublin, Ireland, 5-8 July 2005.

Wong, A.H.K. and Ellis, P. (2004), "Effect sizes in market orientation research; Implications and unexpected findings," presented at the Academy of International Business Southeast Asia Regional Conference, Macau, China, 5-7 August 2004.

Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk