Alumni Sharing

 

Dr. Huang Shengsheng, Charlie Associate Professor of Management University of Houston-Victoria, USA Graduate of 2005 MPhil (Marketing)

As an individual who returned to academia after many years of industry experience, my time at Lingnan University has been truly transformative. ... The small and close-knit learning community at MIB department has been immensely beneficial to my personal and academic growth. I had the opportunity to take doctoral-level courses from other Hong Kong universities at no cost. From the very beginning, I was able to work on research projects under the close supervision and generous support from my advisors, with high flexibility and customization for my research needs. Thanks to the knowledgeable professors and fellow students, along with the friendly and caring administrative colleagues, my Lingnan experience is a collection of memorable moments. Even now, when I look back on my two years at Lingnan, I find myself deeply missing it. It was the place that sparked my passion and consolidated my foundation for my Ph.D. study in the United States. It was the place where I embarked on a new life journey and fully immersed myself in the academic world, under the care of the nicest people I have ever met. Lingnan University is truly a hidden gem. If you value a learning community that fosters strong relationships and provides ample flexibility for your learning and research, Lingnan is the perfect place for you. read more

Attending Lingnan's MPhil program provided me with the knowledge and tools to identify business challenges and apply quantitative methods to find solutions. ... These valuable skills extend beyond academia and have proven to be highly advantageous in the business realm. The guidance and support from exceptional advisors at Lingnan, along with engaging in practical projects, speaking at conferences, and writing papers, have played a significant role in shaping my identity, thought process, and actions. I am truly grateful for the opportunity to learn from esteemed experts in the field of marketing research immediately after completing my undergraduate studies. As you consider this crucial decision, I encourage you to explore the program further and discover its numerous benefits. read more

Dr. Alan Zhang Head of Analytics & Ops, Emerging Tech & Incubation, Cisco Graduate of 2009 MPhil (Marketing)

Dr. Sarah Wei Assistant Professor of Marketing University of Warwick Graduate of 2012 MPhil (Marketing)

My research journey of exploring intriguing consumer behavior embarks from MIB at Lingnan University. ... The caring support and guidance provided by the marketing department have been invaluable. I can vividly recall inspiring seminars that expanded my understanding of emerging research topics. I appreciate engaging lunch meetings with my advisor and faculties that fostered meaningful research discussions and innovative thinking. The faculty members fostered a nurturing environment that encouraged my academic and personal growth. The department's support for the diverse exploration of distinct research ideas empowered me to push the boundaries of marketing theories. I carry with me the values instilled at MIB, and I am grateful for the instrumental role it has played in shaping my path as a passionate marketing scholar. read more

The MPhil Program at Lingnan University provided me with the opportunity to learn from the best in the world. ... I was able to take courses with not only renowned professors from Lingnan University, but also those from HKU, HKUST, CUHK, and others. The MPhil program definitely changed my career path, which elicits my interest in research and provides me with solid foundations of research skills. The training I got from the MPhil Program at Lingnan benefits me further in my Ph.D. study at Concordia University (Canada), and then my research in the faculty role at the University of Dayton (U.S.). All the people I met at Lingnan, including faculty, staff, and fellow students have made studying at Lingnan such an incredible experience. read more

Dr. Chun Zhang Associate Professor of Marketing University of Dayton (U.S.) Graduate of 2013 MPhil (Marketing)

Dr. Mengzhou (Austin) ZHUANG Assistant Professor of Marketing Business School the University of Hong Kong Graduate of 2014 MPhil (Marketing)

I joined the MPhil program at Lingnan University in August 2012 and lived a happy and fruitful two-year period there. ... Academic wise, the MPhil program offers great opportunities for the “fresh out the boat” undergraduate students, like me, to get prepared for future the academic or careers. Specifically, the MPhil program allows me to be trained with doctoral students from major universities across Hong Kong. Besides, the faculty members there cares about students. I not only collaborated with my advisors and other faculty members on my first ever research project but also learn to think and behave as an independent researcher. The training, the skills, and the experiences earn me good advantages in applying for the competitive Ph.D. programs. In addition to the academic environment, the university creates a warm and welcoming living environment for the research graduate students. We have the luxuries to obtain the desired residence hall, generous financial supports, and cares from the department, business school, and university. Up until today, I still consider the faculty members as my family, and Lingnan as my home. read more

My Journey From Lingnan to the World of Marketing Academic. ... Looking back, those years in Lingnan were fundamental in shaping my career as a marketing scholar. It provided me with a stimulating environment and supportive professors to pursue my passion for academic research in digital marketing. The mentorship and encouragement from my supervisors, Professor Cui and Professor Peng, motivated me to continue moving forward in the academy after graduation. Lingnan gave me profound knowledge, lifelong mentors and precious friendships. More importantly, it shaped me into a purposeful and persevering scholar. I will continue to apply the Lingnan values of competence, social responsibility and whole-person development in my role as an educator and scholar. read more

Dr. Chunyu Li Director of MBA Education Centre Associate Professor School of Business, Guangdong University of Foreign Studies Graduate of 2015 PhD (Marketing)

Dr. Alex, Ziru Bao Lecturer, School of Economics and Management, Anhui Normal University, China Graduate of 2022 PhD (Marketing)

My time at Lingnan University was transformative, equipping me with the knowledge, skills, and research acumen necessary in the field of marketing. ... The program guided by esteemed and excellent professors, provided a solid foundation in advanced marketing theories and methodologies. Through engaging seminars, conferences, and research collaborations, I had the opportunity to immerse myself in cutting-edge research and interact with industry professionals. The supportive and collaborative academic environment fostered my growth as a scholar, while also nurturing my leadership and communication abilities. Moreover, Lingnan University's emphasis on liberal arts education provides students with an interdisciplinary perspective for holistic development. I am proud to promote the remarkable RPg program in Marketing, inspiring future students to pursue their academic goals at Lingnan. read more

My passion for Marketing started when I was an undergraduate student at Lingnan University. ... The BBA (Hons) Marketing Programme provides in-depth and comprehensive knowledge to students about various aspects of marketing and equips students with powerful tools for pursuing a professional career or further education in marketing. All marketing faculty and lecturers at Lingnan are extremely patient and kind, guiding students to learn the applications of marketing in real business contexts through in-class discussions, activities, presentations, and examples. I am glad that I chose Marketing as my major at Lingnan. I strongly encourage you to consider the BBA (Hons) Marketing Program to reach your full potential. read more

LI Jiaoyang, Krista Associate Professor of Marketing Kelley School of Business, Indiana University, U.S.A. Graduate of 2002 (BBA-Marketing)

WONG Yuet Yeung, Harry Founder and CEO, Savewo Ltd Graduate of 2003 (BBA-Marketing)

During my time as a student majoring in marketing, I grasped all available opportunities to develop into a versatile person through joining activities such as ... the Young Leadership Development Programme, AIA Leadership Training Programme, Chinese Debate Team and English Debate Team. I also interned for a month at the Beijing factory of Abbott Laboratories, where I experienced commercial culture outside of Hong Kong. Due to my active participation in community services I was rewarded with the Outstanding Service Award for Tertiary Students. By the time I graduated, I was well equipped enough to be hired in a short time by a public relations company and was competent enough to stay in the job. In today’s fast changing society, people need to have a broad assortment of general skills and knowledge. In particular, when facing adversity, one needs outstanding market acumen and dynamic ability, and should practice self improvement by rapidly absorbing and utilizing skills and information from all sorts of fields. I recently exemplified the above by leading my team of employees to swim against the current and find the way out in the ongoing epidemic. My recent efforts were reinforced by the multi-faceted skills that I established on the strong foundation provided by my liberal arts education at Lingnan. These skills enable me to find the appropriate direction by thinking from multiple perspectives in different business environments, and achieve what I am today. read more

Looking back, studying Marketing in Lingnan University is one of the best moment I’ve ever had in my life. ... I found an unique multidisciplinary programme that allowed me to solidify my knowledge in marketing and international business theories. During the time, I kept challenging myself by participating in different competitions. These were instrumental to my success in winning the opportunity to represent Hong Kong in the 2010 Nike Basketball League in New York, and competing all the way to the final round of the 2011 Yahoo! Bidding competition. The experience helped me land several challenging and interesting jobs with L'Oréal (as Assistant Product Manager), Luxasia (as Product Manager), Shiseido (as Assistant Marketing Manager). At the moment, I am in charge of eCommerce business in Hong Kong, Taiwan and Macau of LEGO, to drive EC business development and channel expansion. All I want to say is “you harvest what you sow!” Be thankful of challenge moment, believe in yourself and once you overcame it, a “better me” is coming along to you. read more

CHOW Lai Ting, Jay eCommerce Channel Manager (HK/Taiwan) The LEGO Group Graduate of 2012 (BBA-Marketing)

SO Chun Hin, Anthony Co-founder & CEO of OnMyGrad Graduate of 2014 (BBA-Marketing)

I benefitted tremendously from the advice and support by MIB’s professors. ... They inspired me to apply my marketing knowledge and skills in service-learning projects, summer internships, training workshops, as well as the University’s new student orientation and ambassador programmes. These platforms provided me with hands-on practical experience and valuable opportunities to practice my leadership, project and time management skills, which are the essences of my entrepreneurship. The international exposures and perspectives gained here further enabled me to facilitate my technology startup’s market expansion and to gain the investment from a globally-leading Silicon Valley-based venture capital. I encourage you to discover the unique strength and beauty of liberal art education through your own eyes. Treasure every moment there. read more

MIB did not only teach me marketing theories, but also how to apply them. ... With the support from MIB, I was given a lot of chances to participate in service learning projects, organise activities for Student Enhancement Programme (SEP) and intern at a property & conglomerate firm in Shanghai and the local Government during the few years of study. Upon my graduation in 2014, the knowledge, skills and exposures fuel my career development all the way, as a marketer in corporates, a digital marketing instructor for an NGO, as well as a co-founder in my own startup. If you are also looking for those hands-on experiences, join the MIB family today and become a business leader of tomorrow! read more

WONG Cheuk Yui, Colin Co-founder of OnMyGrad Graduate of 2014 (BBA-Marketing)

CHEUNG Tsz Shan, Victoria Partnership Manager | Business Development Hong Kong Science and Technology Parks Corporation Graduate of 2015 (BBA-Marketing)

In the three years of university life, to be exact it was four years as I did my placement during my third year of studies, ... I have not only absorbed valuable knowledge from all around but also extended my potentials in various areas. The Department of Marketing and International Business gives plenty of opportunities including service learning projects and other learning experiences through practical applications such as inter-university business competitions. On top of that, the Department also gives flexibility and full support to students for routing the path they planned. University is where you may find more of who you are and search for your interests. Don’t ever underestimate yourself and seize every chance to let you excel and shine. read more

Everything is Marketing, Marketing is everything! Why famous brands like Nike, Apple are still investing over millions on advertising every year? ... What colour is most effective for impulse purchase? Could marketing do something good to the society instead of only serving the business world? I found all the answers from the BBA (Hons) Marketing Programme. The programme provides you the most up-to-date knowledge of branding, digital marketing, social marketing and so much more. After presentations and projects, you will be more familiar with the application of marketing in real life contexts and equipped for making differences that matter. If you have ever wonder any similar questions like the above or are curious the jargons mentioned, BBA (Hons) Marketing Programme will be a good choice for you! read more

TSANG Kwok Wai, Tony Senior Account Manager MOBFEVER – Marketing Agency Graduate of 2015 (BBA-Marketing)

 

CHEUNG Ka Yan, Kary Senior Account Manager-GTR Asia Godiva Chocolatier Graduate of 2017 (BBA-Marketing)

Lingnan provided me with the best platform for building my international landscape and experience. ... During my Uni-life, department and professors supported me to join the exchange program in the UK. It helped me to build a solid foundation living abroad and extended my global insights. It is my honor to be part of Lingnanian. Lingnan, apparently not the largest Uni in Hong Kong, but it can bring you the best opportunity and the most unforgettable experience in your lifetime. Give yourself a chance to see how much better life will get. read more

 

I joined Lingnan as a senior entry undergraduate student in 2016 and spent 2 years completing my Marketing degree. ... The whole journey was very intensive but fruitful. Besides acquiring the professional textbook knowledge, I believe learning for cultivating the passion to be a caring and serviceable leader was the most valuable asset that I gained from the University. Currently, I am a Rotational Analyst at Generali – an Italian based giant insurer. I have the opportunity to work in various teams via the job rotation scheme, such as Marketing & Communications, Bancassurance, Employee Benefits and Reinsurance. I trust I can be a sustainable value creator for the company, for the industry and for the society in the long run future. read more

LUI Kong, Jimmy Analyst (Management Office) Generali Hong Kong Graduate of 2018 (BBA-Marketing)

 

Polina VANDYSHEVA Senior Product Writer amoCRM, Moscow, Russia Graduate of 2020 (BBA-Marketing)

Graduated with First Class Honours from the BBA (Hons) – MKT programme at Lingnan, ... I had received eight scholarships and awards, including the Non-local Student Scholarships that cover full tuition fees for my four years of study. I volunteered for joint humanitarian entrepreneurship in Nepal and taught underprivileged farmers how to grow shiitake mushrooms for better profits through subtitled videos. I also went on exchange to Charles University in Czech Republic with full travel grant from Lingnan. “Lingnan is a home to me with a lot of opportunities. It’s a big pride of my life!” read more

 

Studying the BBA- Marketing (Hons) programme was indeed an unforgettable experience. ... Not only had teachers put in much effort in teaching us, but also offered me inevitable invaluable advice in my career path. In particular, it had been one of the best experiences to have joined the Student Enhancement Programme (SEP): This programme gave me invaluable opportunities for personal growth. These experiences made me reflect on my strengths and weakness, leading me to this career choice of financial management eventually. I am also pleased to have received scholarships through SEP, which provided me with the extra capital I need to focus in my studies and explore the advice said personal growth. I am thankful to have been nourished and mentored during my study at Lingnan University. read more

LO Tsz Kin, Rolex Chief Wealth Manager China Life Insurance (Overseas) Company Limited Graduate of 2021 (BBA-Marketing)

 

CHEUK Hiu Fung, Aaron Management Trainee Adidas Hong Kong Graduate of 2023 (BBA-Marketing)

During my transformative journey spanning four years, I had the privilege of being guided by a remarkable group of highly knowledgeable professors within our department. ... They not only imparted invaluable marketing skills but also instilled in me the essential qualities of empathy and connection with others. Within our department, abundant resources await, ready to propel students towards their desired careers. Through initiatives such as the student enhancement program and workshops, we are encouraged to expand our horizons and foster a vibrant community. It is an honour that the department has repeatedly placed their trust in me, allowing me to represent our university in prestigious scholarships and competitions. I have been fortunate enough to receive recognition through the Sir Edward Youde Scholarship, the Jockey Club Scholarship, and achieve the grand championship in the CGMA case competition. Lingnan University is truly a hidden gem, a place where remarkable opportunities lie hidden in plain sight. The key to unlocking these treasures lies in our hunger for knowledge and our unwavering humility. By embracing these qualities, we can all aspire to achieve our highest goals. read more