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曹 聰 CAO Cong, Clark Assistant Professor Department of Marketing & International Business Voice: (852) 2616 8231 Fax: (852) 2467 3049 Email: [email protected] |
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Education |
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| BM, MMgt Jiaotong, Shanghai ; PhD (Marketing) Arizona | |
Research Interests |
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| Consumer psychology and consumer neuroscience, Basic motivation, Collecting behaviour, Information processing | |
Teaching |
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| Advertising and Integrated Marketing Communications ;
Buyer Behaviour ;
Social Media Marketing
Selected Publication Zhuanlan Sun*, C. Clark Cao*, Sheng Liu*, Yiwei Li#, and Chao Ma (2024)#, “Behavioral Consequences of Second-Person Pronouns in Written Communications between Authors and Reviewers of Scientific Papers”, Nature Communications,15, 152 (* contributed equally; # corresponding authors) |
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