Undergraduate Courses Offered by Department of Marketing and International Business
** New Course Offered in Term 1, 2022-23 **
Please click the course code/title for the syllabi of courses
Course Code
Course Title
Pre-requisite
BUS2105
Microeconomics for Business
BUS2108
BUS2205
Marketing Management
CLA9003
Innovation in Practice
CLC9011
CLC9012
CLD9011
CLE9013
MKT2211
Business to Business Marketing
BUS2205 - Marketing Management
MKT2214
Marketing for Financial Services
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MKT2221
Marketing in the Chinese Mainland
MKT2231
Advertising and Integrated Marketing Communications
MKT2241
International Business Management
BUS2108 - Global Business Environment
Digital Innovation *NEW Course*
Doing Business in Emerging Markets *NEW Course*
MKT3001
Social Media Marketing
MKT3006
Marketing Analytics
CDS1003 - Probability and Statistics 1 / BUS1102 - Statistics for Business
MKT3201
Consumer Behaviour
MKT3203
Marketing Research
MKT3301
e-Marketing
MKT3311
Selling and Sales Management
MKT3321
International Marketing Management
MKT3351
Retailing and Distribution Management
MKT3353
Services Marketing
MKT4312
Strategic Brand Management
MKT4355
Marketing Strategies
* All courses carry 3 credits.
More information about Undergraduate Programmes and Courses