Department Leaflet



@Attention Students!  Students who want to purchase textbooks for courses offered by the MIB Department can DIRECTLY deal with The Academic and Professional Book Centre (A&P) via the following purchasing method:

Method of Purchase:

On-line at www.elephants.com.hk

Payment:

VISA or Master Card

Delivery:

Free delivery or self-pick-up at Room 603 Austin Tower, 22-26A Austin Avenue, Tsim Sha Tsui, Kowloon

Delivery lead time:

As stated on-line

 

Enquiry:

Mr. Henry Chan of A&P at Tel.: 2398 2191 (ext. 35) or

email: henry.chan@elephants.com.hk


Cluster Courses Offered by Dept. of Marketing and International Business
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Cluster Courses
Creativity and Innovation
CLA9003 - Innovation in Practice
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Management and Society CLC9011 - China as a Business and Consumer Society 
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CLC9012 - To Care About Our Society - Social Marketing
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Science, Technology and Society
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CLD9011 - Using the Internet for Learning and Research 
Values, Cultures and
Societies
CLE9013 - Consumer Culture and Values

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Our Minor Programmes

Minor in Marketing (Launched in 2002-03)           

Minor in China Business Studies (Launched in 2004-05)


Minor in Financial Services Marketing (Launched in 2008-09) 


Undergraduate Courses offered in 2018-2019

Please click the course code/title for the syllabi of courses

Course Code

Course Title

First
Term

Second Term

Pre-requisite

BUS2105

Microeconomics for Business

_

BUS2108

Global Business Environment _

BUS2205

Marketing Management

_

CLA9003


Innovation in Practice
       
_

CLC9011

China as a Business and Consumer Society

_

          CLC9012


To Care About Our Society - Social Marketing
       
_
CLD9011 Using the Internet for Learning and Research 1 _

CLE9013

Consumer Culture and Values 1 _

MKT2211

Business to Business Marketing

1

BUS2205 - Marketing Management

MKT2214

Marketing for Financial Services

1 1 _

MKT2221

Marketing in the Chinese Mainland (Stream Elective)

1 _

MKT2231

Advertising and Integrated Marketing Communications (Stream Elective)

1

_

MKT2241

International Business Management (Stream Elective)

BUS2108 - Global Business Environment

 MKT3001

Social Media Marketing

1

BUS2205 - Marketing Management

MKT3201

Buyer Behaviour (Stream Required)

 

BUS2205 - Marketing Management

MKT3203

Marketing Research (Stream Required)

BUS2205 - Marketing Management

 MKT3301

e-Marketing

1

BUS2205 - Marketing Management

 MKT3311

Selling and Sales Management (Stream Elective)

1 1

BUS2205 - Marketing Management

MKT3321

International Marketing Management

BUS2205 - Marketing Management

MKT3351

Retailing and Distribution Management (Stream Elective)

1 BUS2205 - Marketing Management

MKT3353

Services Marketing (Stream Elective)

BUS2205 - Marketing Management

MKT4312

Strategic Brand Management (Stream Elective)

BUS2205 - Marketing Management

MKT4355

Marketing Strategies

1 1 BUS2205 - Marketing Management

* All courses carry 3 credits.

* Students must meet the prerequisite for the course before taking the course concerned.
 
Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk