Lingnan University - Department of Marketing and International Business

Undergraduate Courses Offered by Department of Marketing and International Business

Please click the course code/title for the syllabi of courses

Course Code	Course Title	Pre-requisite/ Remarks
BUS2105	Microeconomics for Business	Students are not allowed to take both this course and ECO2101 Introduction to Economics.
BUS2108	Global Business Environment	Students are not allowed to take both this course and GLA2003 Global Business and Management or GDS1004 Global Businesss and Sustainable Development
BUS2205	Marketing Management	_
CLA9003	Innovation in Practice	_
CLC9011	China as a Business and Consumer Society	_
CLC9012	To Care About Our Society - Social Marketing	_
CLC9022	The Digital Economy and Social Media	_
CLD9011	Using the Internet for Learning and Research	_
CLE9013	Consumer Culture and Values	_
MKT2211	Business to Business Marketing	BUS2205 - Marketing Management
MKT2214	Marketing for Financial Services	_
MKT2221	Marketing in the Chinese Mainland	_
MKT2231	Advertising and Integrated Marketing Communications	_
MKT2241	International Business Management	_
MKT2242	Digital Innovation	_
MKT2243	Doing Business in Emerging Markets	BUS2108 - Global Business Environment/ GLA2003 Global Business and Management/ GDS1004 Global Business and Sustainable Development
MKT3001	Social Media Marketing	BUS2205 - Marketing Management
MKT3006	Marketing Analytics	CDS1003 - Probability and Statistics 1 / BUS1102 - Statistics for Business
MKT3201	Consumer Behaviour	BUS2205 - Marketing Management/PSY2101 Introduction to Psychology
MKT3203	Marketing Research	BUS2205 - Marketing Management
MKT3301	e-Marketing	BUS2205 - Marketing Management
MKT3311	Selling and Sales Management	BUS2205 - Marketing Management
MKT3321	International Marketing Management	BUS2205 - Marketing Management
MKT3351	Retailing and Distribution Management	BUS2205 - Marketing Management
MKT3353	Services Marketing	BUS2205 - Marketing Management
MKT4312	Strategic Brand Management	BUS2205 - Marketing Management
MKT4355	Marketing Strategies	BUS2205 - Marketing Management

* All courses carry 3 credits.

* Students must meet the prerequisite for the course before taking the course concerned.

More information about Undergraduate Programmes and Courses

Department of Marketing and International Business, Lingnan University

Tel: +852 2616 8240

Fax: +852 2467 3049

Email: mib@Ln.edu.hk