Lingnan University - Department of Marketing and International Business

Department Leaflet

　Attention Students! Students who want to purchase textbooks for courses offered by the MIB Department can DIRECTLY deal with The Academic and Professional Book Centre (A&P) via the following purchasing method:

Method of Purchase:	On-line at www.elephants.com.hk
Payment:	VISA or Master Card
Delivery:	Free delivery or self-pick-up at Room 603 Austin Tower, 22-26A Austin Avenue, Tsim Sha Tsui, Kowloon
Delivery lead time:	As stated on-line
Enquiry:	Mr. Henry Chan of A&P at Tel.: 2398 2191 (ext. 35) or email: henry.chan@elephants.com.hk

Cluster Courses Offered by Dept. of Marketing and International Business
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Cluster Courses
Creativity and Innovation	CLA9003 - Innovation in Practice
Management and Society	CLC9011 - China as a Business and Consumer Society
Management and Society	CLC9012 - To Care About Our Society - Social Marketing
Science, Technology and Society	CLD9011 - Using the Internet for Learning and Research
Values, Cultures and Societies	CLE9013 - Consumer Culture and Values

Our Minor Programmes

Minor in Marketing (Launched in 2002-03)

Minor in China Business Studies (Launched in 2004-05)

Minor in Financial Services Marketing (Launched in 2008-09)

Undergraduate Courses offered in 2018-2019

Please click the course code/title for the syllabi of courses

Course Code	Course Title	First Term	Second Term	Pre-requisite
BUS2105	Microeconomics for Business			_
BUS2108	Global Business Environment			_
BUS2205	Marketing Management			_
CLA9003	Innovation in Practice			_
CLC9011	China as a Business and Consumer Society		1	_
CLC9012	To Care About Our Society - Social Marketing			_
CLD9011	Using the Internet for Learning and Research	1		_
CLE9013	Consumer Culture and Values	1		_
MKT2211	Business to Business Marketing	1		BUS2205 - Marketing Management
MKT2214	Marketing for Financial Services	1	1	_
MKT2221	Marketing in the Chinese Mainland (Stream Elective)	1		_
MKT2231	Advertising and Integrated Marketing Communications (Stream Elective)	1		_
MKT2241	International Business Management (Stream Elective)		1	BUS2108 - Global Business Environment
MKT3001	Social Media Marketing	1		BUS2205 - Marketing Management
MKT3201	Buyer Behaviour (Stream Required)			BUS2205 - Marketing Management
MKT3203	Marketing Research (Stream Required)			BUS2205 - Marketing Management
MKT3301	e-Marketing	1		BUS2205 - Marketing Management
MKT3311	Selling and Sales Management (Stream Elective)	1	1	BUS2205 - Marketing Management
MKT3321	International Marketing Management		1	BUS2205 - Marketing Management
MKT3351	Retailing and Distribution Management (Stream Elective)	1		BUS2205 - Marketing Management
MKT3353	Services Marketing (Stream Elective)		1	BUS2205 - Marketing Management
MKT4312	Strategic Brand Management (Stream Elective)		1	BUS2205 - Marketing Management
MKT4355	Marketing Strategies	1	1	BUS2205 - Marketing Management

* All courses carry 3 credits.

* Students must meet the prerequisite for the course before taking the course concerned.

Department of Marketing and International Business, Lingnan University

Tel: +852 2616 8240

Fax: +852 2467 3049

Email: mib@Ln.edu.hk