Lingnan University - Department of Marketing and International Business

Undergraduate Courses Offered by Department of Marketing and International Business

** New Course Offered in Term 1, 2022-23 **

Please click the course code/title for the syllabi of courses

Course Code	Course Title	Pre-requisite
BUS2105	Microeconomics for Business	_
BUS2108	Global Business Environment	_
BUS2205	Marketing Management	_
CLA9003	Innovation in Practice	_
CLC9011	China as a Business and Consumer Society	_
CLC9012	To Care About Our Society - Social Marketing	_
CLC9022	The Digital Economy and Social Media	_
CLD9011	Using the Internet for Learning and Research	_
CLE9013	Consumer Culture and Values	_
MKT2211	Business to Business Marketing	BUS2205 - Marketing Management
MKT2214	Marketing for Financial Services	_
MKT2221	Marketing in the Chinese Mainland	_
MKT2231	Advertising and Integrated Marketing Communications	_
MKT2241	International Business Management	BUS2108 - Global Business Environment
MKT2242	Digital Innovation NEW Course
MKT2243	Doing Business in Emerging Markets NEW Course	BUS2108 - Global Business Environment/ GLA2003 global Business and management
MKT3001	Social Media Marketing	BUS2205 - Marketing Management
MKT3006	Marketing Analytics	CDS1003 - Probability and Statistics 1 / BUS1102 - Statistics for Business
MKT3201	Consumer Behaviour	BUS2205 - Marketing Management
MKT3203	Marketing Research	BUS2205 - Marketing Management
MKT3301	e-Marketing	BUS2205 - Marketing Management
MKT3311	Selling and Sales Management	BUS2205 - Marketing Management
MKT3321	International Marketing Management	BUS2205 - Marketing Management
MKT3351	Retailing and Distribution Management	BUS2205 - Marketing Management
MKT3353	Services Marketing	BUS2205 - Marketing Management
MKT4312	Strategic Brand Management	BUS2205 - Marketing Management
MKT4355	Marketing Strategies	BUS2205 - Marketing Management

* All courses carry 3 credits.

* Students must meet the prerequisite for the course before taking the course concerned.

More information about Undergraduate Programmes and Courses

Department of Marketing and International Business, Lingnan University

Tel: +852 2616 8240

Fax: +852 2467 3049

Email: mib@Ln.edu.hk