Undergraduate Courses Offered by Dept. of Marketing and International Business
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Please click the course code/title for the syllabi of courses

Course Code

Course Title

Pre-requisite

BUS2105

Microeconomics for Business

_

BUS2108

Global Business Environment _

BUS2205

Marketing Management

_

CLA9003

Innovation in Practice

_

CLC9011

China as a Business and Consumer Society _

CLC9012

To Care About Our Society - Social Marketing _

CLD9011

Using the Internet for Learning and Research _

CLE9013

Consumer Culture and Values _

MKT2211

Business to Business Marketing

BUS2205 - Marketing Management

MKT2214

Marketing for Financial Services

_

MKT2221

Marketing in the Chinese Mainland

_

MKT2231

Advertising and Integrated Marketing Communications  

_

MKT2241

International Business Management 

BUS2108 - Global Business Environment

 MKT3001

Social Media Marketing 

BUS2205 - Marketing Management

 MKT3006

Marketing Analytics

CDS1003 - Probability and Statistics 1 /  BUS1102 - Statistics for Business 

MKT3201

Buyer Behaviour  

BUS2205 - Marketing Management

MKT3203

Marketing Research  

BUS2205 - Marketing Management

 MKT3301

e-Marketing  

BUS2205 - Marketing Management

 MKT3311

Selling and Sales Management

BUS2205 - Marketing Management

MKT3321

International Marketing Management

BUS2205 - Marketing Management

MKT3351

Retailing and Distribution Management  

BUS2205 - Marketing Management

MKT3353

Services Marketing  

BUS2205 - Marketing Management

MKT4312

Strategic Brand Management  

BUS2205 - Marketing Management

MKT4355

Marketing Strategies

BUS2205 - Marketing Management

* All courses carry 3 credits.

* Students must meet the prerequisite for the course before taking the course concerned.


More information about Undergraduate Programmes and Courses

 

Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk