Undergraduate Courses Offered by Department of Marketing and International Business
Please click the course code/title for the syllabi of courses
Course Code
Course Title
Pre-requisite/ Remarks
BUS2105
Microeconomics for Business
Students are not allowed to take both this course and ECO2101 Introduction to Economics.
BUS2108
Students are not allowed to take both this course andGLA2003 Global Business and Management or GDS1004 Global Businesss and Sustainable Development
BUS2205
Marketing Management
CLA9003
Innovation in Practice
CLC9011
CLC9012
CLD9011
CLE9013
MKT2211
Business to Business Marketing
BUS2205 - Marketing Management
MKT2214
Marketing for Financial Services
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MKT2221
Marketing in the Chinese Mainland
MKT2231
Advertising and Integrated Marketing Communications
MKT2241
International Business Management
Digital Innovation
Doing Business in Emerging Markets
MKT3001
Social Media Marketing
MKT3006
Marketing Analytics
CDS1003 - Probability and Statistics 1 / BUS1102 - Statistics for Business
MKT3201
Consumer Behaviour
BUS2205 - Marketing Management/PSY2101 Introduction to Psychology
MKT3203
Marketing Research
MKT3301
e-Marketing
MKT3311
Selling and Sales Management
MKT3321
International Marketing Management
MKT3351
Retailing and Distribution Management
MKT3353
Services Marketing
MKT4312
Strategic Brand Management
MKT4355
Marketing Strategies
* All courses carry 3 credits.
More information about Undergraduate Programmes and Courses