Undergraduate Courses Offered by Department of Marketing and International Business

 

Please click the course code/title for the syllabi of courses

Course Code

Course Title

Pre-requisite/ Remarks

BUS2105

Microeconomics for Business

Students are not allowed to take both this course and ECO2101 Introduction to Economics.

BUS2108

Global Business Environment

Students are not allowed to take both this course and
GLA2003 Global Business and Management or
GDS1004 Global Businesss and Sustainable Development

BUS2205

Marketing Management

_

CLA9003

Innovation in Practice

_

CLC9011

China as a Business and Consumer Society _

CLC9012

To Care About Our Society - Social Marketing _
CLC9022 The Digital Economy and Social Media  _

CLD9011

Using the Internet for Learning and Research _

CLE9013

Consumer Culture and Values _

MKT2211

Business to Business Marketing

BUS2205 - Marketing Management

MKT2214

Marketing for Financial Services

_

MKT2221

Marketing in the Chinese Mainland

_

MKT2231

Advertising and Integrated Marketing Communications  

_

MKT2241

International Business Management 

_

MKT2242

Digital Innovation  

_
MKT2243

Doing Business in Emerging Markets  

BUS2108 - Global Business Environment/
GLA2003 Global Business and Management/
GDS1004 Global Business and Sustainable Development

 MKT3001

Social Media Marketing 

BUS2205 - Marketing Management

 MKT3006

Marketing Analytics

CDS1003 - Probability and Statistics 1 /  BUS1102 - Statistics for Business 

MKT3201

Consumer Behaviour

BUS2205 - Marketing Management/PSY2101 Introduction to Psychology

MKT3203

Marketing Research  

BUS2205 - Marketing Management

 MKT3301

e-Marketing  

BUS2205 - Marketing Management

 MKT3311

Selling and Sales Management

BUS2205 - Marketing Management

MKT3321

International Marketing Management

BUS2205 - Marketing Management

MKT3351

Retailing and Distribution Management  

BUS2205 - Marketing Management

MKT3353

Services Marketing  

BUS2205 - Marketing Management

MKT4312

Strategic Brand Management  

BUS2205 - Marketing Management

MKT4355

Marketing Strategies

BUS2205 - Marketing Management

* All courses carry 3 credits.

* Students must meet the prerequisite for the course before taking the course concerned.


More information about Undergraduate Programmes and Courses

 

Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk