CLA9003 - Innovation in Practice

First & Second Term, 2019-20

 

HOW TO PURCHASE TEXTBOOK: PLEASE CLICK HERE

Brief Course Description

(Pre-requisite:  NIL)

Innovation has become a major engine of economic expansion and social development. Understanding the dynamics of innovation and ability to plan and contribute to the strategic processes underlying innovation is therefore essential to job performance and personal career development in arts, economics and business.  This courses focuses on how to create value and growth through innovation in new and existing markets.  The course will be taught using interactive methods and techniques throughout.


Lecturer

Prof. PENG Ling 

Download Areas 

                       Course Description and Schedule 
===

                       Students could access to the teaching notes in Moodle system.

===
=

Last Updated: 30 Aug 2019

=
Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk