Not offer in AY1920

MKT2211 - Business to Business Marketing

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Course Description

(Prerequisite: BUS2205 - Marketing Management)

This course de
velops students' understanding of the various marketing concepts involved in organizational buying.  It helps students to comprehend the buying process of business markets. Concepts include strategic alliance, networking, supply chain management, outsourcing, and issues and impacts of globalization, will be introduced. With value created and delivered in the marketplace as its cornerstone, this course equips students with the necessary marketing tools to deal with issues related to business markets.  Business ethics is emphasized in the course and integrated into the topics.




Lecturer

Not offer in AY1920



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  Course Description and Schedule  

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Students could access to the teaching notes in Moodle system.

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Last Updated: 10 August 2019

Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk