First & Second Term, 2019-20 

MKT3201 - Buyer Behaviour  

 

 

How to Purchase Textbook: Click Here

 

Course Description

Prerequisite:
BUS2205 - Marketing Management or PSY2101 - Introduction to Psychology 
  (Note: Students minor in Financial Services Marketing who have passed MKT2214 Marketing for Financial Services will be exempted from the prerequisite requirement of this course.)


This course examines the internal and external factors that influence buyer behaviour and the decision-making process. It surveys various concepts, theories and analytical frameworks for explaining and analysing buyer behaviour and draws practical implications for marketing strategies. Consumer case study analysis is an essential part of this course.

 



Instructors

 

First Term, 2019-20

Second Term, 2019-20

Prof. POON Shing-Chung, Patrick (Course Coordinator)
 
  

Prof. CAO Cong, Clark 

Mr. TONG Shing, Steve

 

Download Area 

 General Course Outline and Schedule

   

   

Lecture Notes   

Students could access to the teaching notes in Moodle system.


Last Updated: 13 Jan 2020

   
Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk