First & Second Term, 2019-20

MKT3203 - Marketing Research

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Course Description

(Prerequisite: BUS2205 - Marketing Management)

Marketing research is an integral part of marketing. It aims to systematically and objectively identify, collect, analyze, and disseminate information for the purpose of assisting marketing decision making. This course aims to give students a basic understanding of marketing research principles. It enhances students' analytical skill and helps them link the marketing variables with the environment and the consumers.

 


Lecturer

First Term, 2019-20 Second Term, 2019-20

Prof. CHEN Yu-Jen

Prof. CHUNG Yu-Ho, Sebsatian




Download Areas 

Course Outline and Schedule

    
 

 Students should go to the Moodle platform for course details and download the lecture materials.



     


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Last Updated: 13 Jan 2020

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Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: mib@Ln.edu.hk