First & Second Term, 2019-20

MKT3203 - Marketing Research


Marketing Research : Please Click Here

IBM SPSS Statistics 21 Step by Step: A Simple Guide and Reference : Please Click Here

Course Description

(Prerequisite: BUS2205 - Marketing Management)

Marketing research is an integral part of marketing. It aims to systematically and objectively identify, collect, analyze, and disseminate information for the purpose of assisting marketing decision making. This course aims to give students a basic understanding of marketing research principles. It enhances students' analytical skill and helps them link the marketing variables with the environment and the consumers.



First Term, 2019-20 Second Term, 2019-20

Prof. CHEN Yu-Jen

Prof. CHUNG Yu-Ho, Sebsatian

Download Areas 

Course Outline and Schedule


 Students should go to the Moodle platform for course details and download the lecture materials.


Last Updated: 13 Jan 2020

Department of Marketing and International Business, Lingnan University
Tel: +852 2616 8240 Fax: +852 2467 3049 Email: