First & Second Term, 2019-20
(Prerequisite: BUS2205 -
The use of Internet as a global communication medium has been the recent trend
in the business. Internet has been treated as the channel for business
communications and transactions, and has achieved stature equal to that of
traditional print and broadcast media. The increasing prevalence of the
Internet and the improving skills of marketers in using this new medium have
made the Internet everywhere in the lives of both consumers and business.
This course provides an introduction to topics in electronic marketing such as
e-business model, mobile marketing, and social networking marketing. This
course involves acquiring skills and knowledge of current e-business models and
applying the e-business concept to develop strategies to enhance customer
relations, competitiveness, and profitability.
Outline and Schedule
access to the teaching notes in Moodle system.