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賀冬錦 HE Dongjin Assistant Professor Department of Marketing & International Business Voice: (852) 2616 8232 Fax: (852) 2467 3049 Email: dongjinhe@Ln.edu.hk |
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Education |
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| BBA JUFE; MSc ZUEL; PhD PolyU | |
Research Interests |
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| Social Influence on Consumer Behavior, Gift Giving, Visual Marketing, Alliance, Marketing Communications, Self-control, Prosocial Behavior, Social Exchange, Information Concealment, and Feelings and Emotions. | |
Teaching |
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| Advertising and Integrated Marketing Communications ; Global Business Environment ; e-Marketing ; Social Media Marketing | |
Selected Publications |
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| He, Dongjin, Yuwei Jiang, and Gerad J. Gorn (2021), "Hiding in the Crowd: Secrecy Compels Consumer Conformity," Journal of Consumer Research | |
Selected Working Papers & Works-in-Progress |
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| Compact logo & consumers’ perceived brand hedonism (with
Qian Liu and Yuwei Jiang), work in progress. Transparent packaging (with Qian Liu), work in progress. Gifting and consumption choice (with Linying (Sophie) Fan and Yuwei Jiang), under revision. Gender and consumption preference (with Lei Jia), work in progress. Romantic gifts (with Xueying Zhao and Yuwei Jiang), working paper. Urgency effect (with Qian Liu and Yuwei Jiang), work in progress. Consumers’ reactions toward brand alliance termination (with Fangyuan Chen, Ce Liang, and Yuwei Jiang), under revision. Self-control goal and consumption preference (with Linying (Sophie) Fan and Yuwei Jiang), working paper. Consumers’ reactions toward handmade products, with Jiaqi Song, Linying (Sophie) Fan and Yuwei Jiang), under revision. How gratitude motivates the desire for visual simplicity in consumer choice (with Katherine White and Yuwei Jiang), working paper. Gratitude and maximization in consumer decision-making (with Brent McFerran and Yuwei Jiang), work in progress. Effects of secrecy on consumer decision regret (with Yuwei Jiang), working paper. |
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Grants |
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| Direct Grant (DG), 2023 (HK$100,000) Lam Woo Research Fund—Project Grant, Principal Investigator, 2022 (HK$190,000) Hong Kong Research Grants Council: Early Career Scheme (ECS), Principal Investigator, 2021 (HK$332,979) Lam Woo Research Fund—Project Grant, Principal Investigator, 2021 (HK$155,000) Faculty Research Grant, Principal Investigator, 2021 (HK$50,000) Faculty Research Grant, Principal Investigator, 2020 (HK$50,000)
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