Department of Marketing and International Business

	賀冬錦 HE Dongjin Assistant Professor Department of Marketing & International Business Voice: (852) 2616 8232 Fax: (852) 2467 3049 Email: [email protected]
Education
BBA JUFE; MSc ZUEL; PhD PolyU
Research Interests
Social influence on consumer behavior, prosocial behavior, social signalling, gift giving, visual marketing, alliance, marketing communications, self-control, branding.
Teaching
Advertising and Integrated Marketing Communications; Global Business Environment; e-Marketing; Social Media Marketing
Selected Publications
He, Dongjin, Yuwei Jiang, and Gerald J. Gorn (2021), "Hiding in the Crowd: Secrecy Compels Consumer Conformity," Journal of Consumer Research, 48(6), 1032-49.
Song, Jiaqi, Dongjin He and Yuwei Jiang (2023), "The Negative Handmade Effect: How and Why Control Deprivation Thwarts Desire for Handmade Products," Psychology & Marketing, 40(7), 1431-45.

Grants
Direct Grant (DG), 2023 (HK$100,000) Lam Woo Research Fund—Project Grant, Principal Investigator, 2022 (HK$190,000) Hong Kong Research Grants Council: Early Career Scheme (ECS), Principal Investigator, 2021 (HK$332,979) Lam Woo Research Fund—Project Grant, Principal Investigator, 2021 (HK$155,000) Faculty Research Grant, Principal Investigator, 2021 (HK$50,000) Faculty Research Grant, Principal Investigator, 2020 (HK$50,000)

This page was last updated on 23 November 2023


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